Honolulu, Hawaii 2021-06-16 12:15:44 –
The pandemic has crippled thousands of Hawaiian small businesses and forced tens of thousands of people to find new jobs. Among these personal tragedy are stories of grit, patience, and transformation.
- Work with other companies to dual-market your products. Kevin Suehiro, the owner of the hot pot restaurant Nabe Yamaido, took advantage of the donut king next to Market City to add a sweet treat to the delivery and collection of hot pots.
- Choco-le’a owner Erin Kanno used her faith in God Relieve stress She felt in the midst of a pandemic, knowing that many things were out of her control.
- Brittany Horn at Kona’s Pacific Coffee Research says it’s flexible. “If you have a very firm grasp of what you expect, it’s not going to carry you. Vision and purpose should be your guide.”
- Connect with the community – Your fellow small business owners, your customers, your friends – because they are a source of strength, purpose, and ideas.
- Keep innovating, even if it’s small. For example, Karin Kim, owner of the Shave Ice outlet Shimadzu store, invented new recipes such as lemon zest gummy bears to appeal to customers and increase sales.
- Focus on the purpose of life, not just keep the store floating. That way, you can get the big picture and come up with new ideas.
- Prioritize your community. “We wouldn’t have survived without a community relationship like us,” says Madeleine Longoria-Garcia of Pacific Coffee Research. “Businesses that continued to do business, such as restaurants, were generally businesses with a large number of local supporters.”
- Journaling can express your frustration and allow you to ask: “What on earth do you want me to do today?”
- If you don’t have one yet, create a digital email customer list We can offer regular promotions and other opportunities.
- Brainstorm with other business owners in various sectors. “Take in ideas from others, think and embrace change,” says Suehiro.
- Take small actions every day. “Keep moving,” says Uehara Kanno. This is also a way to start planning for the future.
- Help your employees understand that you are with them. Also, feel free to market where you need it, such as the job of a caretaker, and show your employees how much you care. “Many business owners forget what their bottom line looks like,” says Suehiro. “My father was a carpenter and he told me that he couldn’t be a general without a samurai.”
- Build social media to reach local customers and build online sales.
- Please be careful about your mental health. “It’s important to stay away from business and it gives us a fresh perspective,” says Longoria Garcia. Also, don’t forget the well-being of employees and ex-employees. “Join Zoom’s phone once a week to see what’s going on.”
- Suehiro likes to make people laugh When he and his employees are laughing, they say they feel better.
15 Tips from Small-Business Owners Who Pivoted and Prevailed Source link 15 Tips from Small-Business Owners Who Pivoted and Prevailed