Lexington-Fayette, Kentucky 2021-07-25 21:38:44 –
Tokyo (AP) — According to the NBC, an estimated 17 million people in the United States watched the opening ceremony of the Tokyo Olympics, down 36% from the kick-off at the Rio de Janeiro Games five years ago.
According to Nielsen, 17 million people watched the ceremony live at NBC or online when it aired on Friday morning, and those who watched the edited version at NBC during the golden hours of the night. ..
NBC was unable to analyze the number of people who watched the live and the number of people who watched the prime-time version. The 26.7 million people who saw Rio’s opening ceremony included both television and online viewers.
Nine years ago, when the Summer Olympics were held in London, the opening ceremony attracted a record US audience of 40.7 million.
Whether the delay in the start of the Tokyo Olympics reflects a year-delayed interest in the Olympics due to the COVID-19 pandemic and the drastic changes in how Americans watch TV. It’s hard to judge.
Due to the explosive growth of streaming as an alternative, live TV ratings have plummeted over the last five years.