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22 brands join Pack4Good to reduce paper packaging

Twenty-two brands, including beauty brands Beauty Kitchen and Loli, fashion brands Stitch Fix, The Very Group and Saloni, and printers Hemlock and Re-Leaf, three days before Black Friday, the world’s second-largest shopping day. Joined Pack4Good and is working on a wide range of impacts. Paper packaging is affecting the world’s forests, biodiversity and climate.

Vancouver-based Canopy Planet said in a statement, “Currently, 3 billion trees are being cut down each year to make paper packaging. Due to the surge in online sales, reliance on forest packaging It is necessary to take measures to reduce the number of people. “

With today’s announcement, 126 brands, including former partners such as H & M, bestsellers, Stella McCartney, Ted Baker, Alitzia, Tensei and Mara Hoffman, are working with environmental nonprofit canopies to reduce waste and maintain forests. Pack4Good initiative to do. Experts expect online sales to increase by 25% to 35% this holiday season, so the pre-Black Friday campaign boost will take place at a crucial time.

Nicole Licroft, Executive Director of the Canopy, said: “We no longer need to ship and package our daily necessities using the world’s last ancient and endangered forests.” For our planet, in the last decade or so, the companies that have participated in Pack4Good Shows the leadership that must be taken to work on paper packaging and expand less impactful alternatives. It’s the perfect time to reinforce this move than the eve of the world’s busiest shopping day. . “

Last year’s Black Friday sales exceeded 93.2 million and shopped online. As a result, we achieved record sales of $ 7.4 billion. These numbers could be even higher this year. The additional packages needed to meet this demand will increase the impact on the world’s climate-friendly forest ecosystems, as e-commerce shopping requires an average of seven times as many packages.

By the end of 2022, the Pack4Good partners included in today’s announcement will be free of primeval and endangered forests in all packages, reducing material use and reducing recycled alternative next-generation fibers (such as agricultural residues). FSC certified wood for maximum use and continued use of primeval forest fiber.

The canopy launched the Pack4Good initiative in October 2019 and currently includes 126 brands. Pack4Good’s partners include fashion brands, personal care brands, printers, carriers, and next-generation solution providers, with interest from many sectors and businesses every day.

Fiber2Fashion News Desk (RKS)

Three days before Black Friday, the world’s second-largest shopping day, 22 brands including beauty brands Beauty Kitchen and Loli, fashion brands Stitch Fix, The Very Group and Saloni, and printers Hemlock and Re-Leaf , Participated in Pack4Good and worked on a wide range of impacts. Paper packaging is affecting the world’s forests, biodiversity and climate.



22 brands join Pack4Good to reduce paper packaging

Source link 22 brands join Pack4Good to reduce paper packaging

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