Outdoor signage may already be one of the oldest brand marketing methods out there but the impacts it could bring to your business are much more than you can imagine. We’ve put together some reasons why you should consider getting one for your business.
Outdoor advertising should be a necessary part of your business especially when you’re new to this endeavor. Aside from being a total eye-catcher, it is a valuable instrument in promoting your brand and you have to stand out among the sea of competitors.
Below are the five main reasons why a business sign is a huge need in boosting your sales and promoting your brand:
- Brand promotion is one of the primary goals of any outdoor signage
Your brand is your business’ identity and a reflection of the philosophy and vision of your team. Other aspects of your business include your logo, words and beliefs that should be evident in your signage because they help buyers distinguish you from other similar businesses.
Signages should also be visible for straight 24 hours and 7 days a week to ensure continuous brand promotion all day and night.
Moreover, the design elements are another aspect of the signage you also need to account for. The shapes, colors, and images that will be incorporated into the signage must be carefully planned in order to be able to elicit the response you expect from potential customers.
It is important to research design elements to consider before creating a layout for the signage. Identify which shades, hues or combinations of colors are suitable for the type of brand you are promoting. Are you selling food, perfume, clothes or shoes? The type of products or services you sell will greatly determine what the design elements of your signage should look like.
- Outdoor signages help boost the number of sales
Nowadays, digital marketing emerged as one of the top advertising methods due to the increasing production of gadgets and continuous innovations in the field of technology. However, digital marketing has become costly lately since many businesses have adopted such a strategy. Many businesses pay thousands of dollars to advertise their brands on various social media platforms. But with outdoor advertising, you only pay for the production of the signage and just leave it to do the promoting job for you.
Another buyer behavior that needs your attention is their capability to make impulse purchases. You have to maximize such purchasing advantage by installing signages with information regarding the products and their benefits. This is to convince them on the spot that they need such products and they’re worth the purchase. As much as possible, your signage has to be showy and quickly stands out among groups of other products to appeal directly to buyers.
- Take advantage of populated areas while utilizing business signs
Central business districts, commercial centers and markets are some of the areas where people gather to come together for leisure. A good strategy for placing signage is on the angle where most people are seen. It is necessary to attract customers in these specific locations since the number of people that could genuinely be interested in your products is greater here.
This is a tip that most restaurants have to consider because they have to stimulate the hunger of their potential customers. This explains why they have similar colors in their signage. Shades of red have a direct cause in enabling the hunger of people and persuading them to make a purchase in your store.
- Promote your brand as if you have a goal of being recognized by the world
It is possible for a company to be famous or viral with just their business signage. This must include some unique or bizarre design elements like funny pictures or memes, or even famous quotes but only with some parts altered to match your brand.
If these are integrated into your signage, many people will surely notice it immediately and take pictures of it to upload on various social media platforms. That’s a great way of garnering attention from several people. But that’s only a glimpse of what your entire business is about. You have to make sure that the elements do not stray far from your primary goal.
- Visual representation for online marketing
It is undeniable that the majority are visual learners and enthusiasts. These are common tendencies that we should be aware of.
Make social media accounts for your business and utilize your outdoor signage as your profile pictures. This can help build a sense of familiarity with those who can recognize your business easily and have better access to information about your business.
So, why get a business sign?
Business outdoor signages best provide all the marketing needs that you will need without the costly charges and other expenses except for their production. Moreover, they can also assist people when they need light as they walk home.
Do you need inspiration for signage layouts? Check what designs fit your brand by checking https://www.shieldcoart.com/custom-business-signage.