The popularity and engagements of Instagram make it possible for anyone to get success- even without being Instagram famous. Once you know the right places to dig, Instagram can be a gold mine to maximize business monetization. The fertility of Instagram enables its users to build solid connections, buy instagram followers and build a community of loyal Instagram followers. To help you thrive on this platform, given below are 5 simple yet effective tips that can help you start a profile business on Instagram.
CRAFT CREATIVE CONTENT
The ultimate idea of your Instagram content strategy shouldn’t be to display your product but to reflect its value by showing the solution that it provides. If you consistently post sales pitches without offering any additional value to your customers, you can lose out on a lot of Instagram followers and potential engagement. So, to keep those Instagram followers and engagement flowing, be creative with your content and cohesive with your Instagram feed. Being a visual medium, you can attract an audience by creating an attractive aesthetic that reflects your brand’s persona. Some of the creative thumb-stopping content ideas besides the mainstream product shoots include: behind-the-scenes, inspirational quotations, re-posts from influencers and other consumers, work culture reflection, tutorials, before and after results, interviews, giveaways, and contests. By sticking to a theme, you can build a more dedicated community and monetize your Instagram faster.
MIX IT UP WITH YOUR FORMATS
Now that Instagram isn’t limited to photo posts anymore, diversifying your content strategy is unavoidable. Instagram offers its users many formats to play around with, each having its own benefits. No one wants to see the same old image posts every day, so leverage Instagram updates for different purposes. If you are planning to give a glimpse of what goes on behind the scenes, you can get personal through IG stories. If you are willing to build personal connections with your Instagram followers through real-time interaction, you can go live. Posting reels are a great way to show tutorials or client testimonials. If you want to show Before and After results, or some important infographics; Instagram carousels can play to your advantage. To show teasers for your product launches or a new store opening, Instagram video posts should be your go-to option. IGTV is another format that gives users a lot of liberty to post long video content such as interviews with industry experts. Inculcate a mix of these formats in your content strategy to reach the maximum audience and gain engagements.
CREATE EXCLUSIVITY AND ANTICIPATION
The ultimate agenda of any marketing strategy is to sell what one has to offer. Creating a spark of interest towards your products or services and keeping the interest ignited is one of the key aspects of Instagram marketing. To create an interest and make your Instagram followers keep coming back to your space, you have to start your marketing way before the actual launch/opening. Giving sneak peeks of your product, using the countdown sticker on IG stories, dropping hints and teasers is a great way to generate a level of excitement in advance. Besides generating anticipation, offering exclusivity is a great way to get loyal Instagram followers and build a community. To make your audience feel privileged to be a part of your brand community you can offer discounts, coupon codes, exclusive gifts, early access to sales, and other insider benefits.
TAP INTO THE POWER OF AUTOMATED POSTING
Consistency is one of the prime aspects of success on Instagram. If you disappear on Instagram for many days, you will come back to see disappeared Instagram followers and lesser engagement. However, running a business can often leave little or no time to come up with the content daily and posting at the right time. Here comes the role of automated posting. Several third-party tools let you plan out your content in advance and also help you create a content calendar. Moreover, they also take care of auto-posting content at the exact time that you sent it. The power of consistency also lies in engagement and many tools take care of auto-engaging on your behalf. Once your engagements and consistent posting have been taken care of, you can focus on other aspects of your business branding and marketing strategy.
TRACK, ANALYSE, AND OPTIMIZE
At the end of the day, everything boils down to tangible and measurable results of your efforts. So, if you want to improve your marketing strategy, you need to know the results of your campaigns to see what is working for your brand and what isn’t. Instagram Insights can be a beneficial analytics tool that can help you optimize your content strategy better to gain more Instagram followers and engagement. Tracking and studying analytics can give you a fair idea about your ideal posting hours, source of maximum engagements, impressions, reach, and other metrics. Backed by this concrete data, you can channel your focus to the right areas of your strategy.
Instagram can truly take any business to the next level and make it touch great heights, provided one knows how to use it right. We hope that these tried and tested tips help you start a profitable business to gain maximum engagement, targeted Instagram followers, and generate revenue. So, without any delay, get started with your Instagram marketing using these tips and get your content rolling.