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83% of Global Customers Interested in Purchasing Through the Metaverse: Accenture

According to a survey of more than 11,000 consumers in 16 countries by Accenture, nearly two-thirds (64%) of consumers have already purchased virtual products in the past year or have virtual experiences. I have participated in the service. An increase is expected as 83% are interested in purchasing through the Metaverse.

In addition, 42% of survey respondents said they visited virtual world retailers to seek advice, make payments, and browse product ranges when purchasing physical products. increase. Meanwhile, 56% of respondents plan to do so next year. According to Accenture’s recent global survey results, these numbers have increased to 51% and 61%, respectively, among millennials.

According to Accenture Technology Vision 2022, “Meet Meinthe Metaverse: The Continuum of Technology and Experience Reshaping Business,” more than half (55%) of consumers agree that more lives and livelihoods are moving to digital space. increase. In response, the majority (90%) of retail industry executives say that major organizations are pushing the boundaries of the virtual world to make it more realistic, persistent and seamless between the digital and physical worlds. He says he hopes to increase the need for navigation. In addition, 72% of global executives say the Metaverse has a positive impact on the organization, and 45% believe it is groundbreaking or transformative.

According to a survey of more than 11,000 consumers in 16 countries by Accenture, nearly two-thirds (64%) of consumers have already purchased virtual products in the past year or have virtual experiences. I have participated in the service. An increase is expected as 83% are interested in purchasing through the Metaverse.

“As the era of the Metaverse has begun, for consumer companies, it’s not about deciding whether or not they’re in the Metaverse, but how they decide.” Jill Standish, Senior Managing Director and Global Head of Accenture’s Retail Industry Group.. “Retailers and brands need to rethink and experiment with what a new immersive consulting experience means for consumers. Metaverse not only buys products, in addition to new opportunities to sell. For example, retailers can sit next to a brand ambassador and immediately step into a virtual dressing room to try on and add something to a livestream shopping event. You can create a personalized experience by providing. Add it to your cart and check it out. “

In addition to creating new ways to shop, travel and socialize, virtual products and locations highlight potential opportunities to increase revenue across the industry.

Fiber2Fashion News Desk (KD)



83% of Global Customers Interested in Purchasing Through the Metaverse: Accenture

Source link 83% of Global Customers Interested in Purchasing Through the Metaverse: Accenture

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