Sacramento, California 2020-10-17 20:03:14 –
Sacramento (CNN / CBS13) —Halloween is a holiday that connects Americans over a common love for candy and costumes, and looks very different during a pandemic.
As families rethink the Halloween tradition, companies that normally rely on Halloween for sale are shuffling to adapt.
This year’s Halloween looks like this.
Socially distant trick or treat
Last month, the US Centers for Disease Control and Prevention published Halloween Safety Guidelines, labeling traditional trick-or-treats as “high-risk activities.” Alternatively, the CDC has proposed a “one-way trick or treat” to unload individually wrapped goody bags to neighbors and friends’ homes.
Earlier this week, California public health officials released guidance on their next vacation in opposition to this Halloween trick or treat.
Retailers such as CVS, Target, and Meijer have noted that they are taking advantage of one-way trick-or-treat by offering “boo bags.” contact information.
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In addition, corporate groups such as Party City, Hershey, Shoprite, Spirit Halloween, the National Retail Federation, and UNICEF have collaborated to create halloween2020.org. This website is in the United States.
Spirit Halloween recommended non-contact trick or treats (even if you don’t sell candies), socially distant costume parades, graveyard scavenger hunts, and virtual ghost storytelling.
The COVID-19 pandemic is a damper on this year’s traditional trick or treat. This is a disappointment for both kids and candy lovers. For a candy company like Hershey, Halloween was the biggest season of sales, and the pandemic threw it into a curve ball.
To increase sales and maintain customer interest Preparing for Halloween this season includes putting Halloween-specific packages on fewer treats, focusing on family-sized packs, and extending the shopping season.
David Steinberg, co-founder and CEO of Zeta Global, a data-driven marketing technology company, told CNN Business. He added that consumers will continue to buy candies for reasons that do not include trick or treat. For example, sales of candies in April, when the pandemic began, increased, and they were at home and socially away.
Known for its extensive costume collection, Seasonal Chain Spirit Halloween is prepared for a very non-traditional Halloween. The company is transforming its strategy during the pandemic, offering new ways to celebrate and boosting creativity by offering non-contact Instacart delivery for Halloween costume shopping.
Ellis Springer, Senior Manager of Public Relations and Media Relations for Spirit Halloween, told CNN Business: “Customer foot traffic is strong and we expect sales to be on par with last year.
Participating in traditional trick-or-treats may not be safe, Steinberg said, but costume sales are still growing. “Children are still excited about Halloween. Parents don’t want to disappoint them — especially after a tough year of having a school from home,” Steinberg said. “There’s still reason for them to dress up as their favorite characters, whether they’re trick or treat or not.”
Whether to shop or not
During the pandemic, online shopping was taken over and curbside pickups, which minimize contact with people, became one of the biggest shopping trends in 2020.
In preparation for Halloween, Loews will launch a drive-through, curbside trick-or-treat event through the holidays, offering customers free candies and pumpkins. Lowe’s may use this event as an opportunity for shoppers to stay in the store. This initiative allows customers to participate in curbside pickups for items ordered from the store and at the same time participate in curbside trick or treats.
Party City has also changed its strategy. “Party City has basically created a playbook on virtual home celebrations and drive-by celebrations,” the company’s CEO Brad Weston told CNN Business, which is a virtual party kit, step-by-step. Develop guides, checklists and plan Halloween celebrations during the pandemic.
But party suppliers are still struggling. In 2019, the company had 275 Halloween pop-up shops nationwide, but this year there are only 25 Halloween pop-up shops in the United States.
However, Spirit Halloween, which has become a staple of Halloween for many, opened 1,360 stores nationwide last year and increased the number to 1,400 this year.
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