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UFC parent company and WWE merge to create $21.4 billion sports entertainment company

WWE and the company that runs the Ultimate Fighting Championship announced Monday that they will merge to form a $21.4 billion sports entertainment company.

A new public company will be formed to hold the UFC and WWE brands. Endeavor Group Holdings will retain his 51% controlling interest in the new company once the transaction closes. His existing WWE shareholders will own his 49% stake in the new company.

The companies value UFC at $12.1 billion and WWE at $9.3 billion.

The as-yet-unnamed new venture will be led by Endeavor CEO Ari Emmanuel. WWE Executive His Chairman Vince McMahon will play the same role in the new company. Dana White will continue as president of the UFC and Nick Kahn will become president of WWE.


Vince McMahon returns to WWE as executive chairman.

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“Together, we will become a more than $21 billion live sports and entertainment powerhouse, with a fan base of more than one billion and exciting growth opportunities,” McMahon said in a prepared statement on Monday.

He also provided some ideas on where the new company’s focus might be, maximizing the value of combined media rights, enhancing sponsorship monetization, developing new forms of content, The brand pursues other strategic mergers and acquisitions.

Talent synergies already exist between WWE and the UFC, with stars like Brock Lesnar and Ronda Rousey bouncing between the two businesses.

Endeavor’s deal with WWE will propel WWE into a new era after decades of functioning as a family-run business. McMahon purchased Capitol his wrestling from his father in 1982 and brought regional wrestling his business to a national audience featuring wrestling stars such as Andre the Giant, Hulk Hogan and Dwayne “The Rock” Johnson. I was. The World Wrestling Federation, later renamed World Wrestling Entertainment, hosted its first WrestleMania in 1985.

McMahon returns as CEO

The announcement comes on the heels of WWE founder and major shareholder McMahon. returned to the company in January And said it could be for sale.

McMahon turned WWE from a small company into a global entertainment business. temporarily retreated I became CEO and Chairman in mid-June and retired a month later. He was under investigation for alleged misconduct during his short-term retirement.

wall street journal reported in July McMahon agreed to pay over $12 million in hush money to four women over the past 16 years to suppress allegations of sexual misconduct and infidelity.

Rumors swirled about who might be interested in acquiring WWE, with chatter focused on companies like Endeavor, Disney, Fox, Comcast, Amazon, and the Saudi Arabian Public Investment Fund.

Industry experts saw WWE as an attractive acquisition target given its global reach and loyal fan base, which included people with a wide range of incomes, from minors to seniors.

social media dynamics

The company is also a social media powerhouse. In the fourth quarter of last year, social video views surpassed his 16 billion views. YouTube subscribers he has nearly 94 million and TikTok followers he has over 20 million. The company’s female wrestlers make her five of the top 15 most followed female athletes in the world on Facebook, Twitter and Instagram, led by Ronda Rousey, who has 36.1 million followers. I’m here.

In January and February of this year, WWE’s digital and social media views surpassed 7.5 billion, up 15% from the same period last year.

Stamford, Connecticut-based World Wrestling Entertainment shares fell 3.9% Monday morning. Beverly Hills, Calif.-based Endeavor shares fell 0.5%.

Summarize this content to 100 words

WWE and the company that runs the Ultimate Fighting Championship announced Monday that they will merge to form a $21.4 billion sports entertainment company.A new public company will be formed to hold the UFC and WWE brands. Endeavor Group Holdings will retain his 51% controlling interest in the new company once the transaction closes. His existing WWE shareholders will own his 49% stake in the new company.The companies value UFC at $12.1 billion and WWE at $9.3 billion.

The as-yet-unnamed new venture will be led by Endeavor CEO Ari Emmanuel. WWE Executive His Chairman Vince McMahon will play the same role in the new company. Dana White will continue as president of the UFC and Nick Kahn will become president of WWE.

Vince McMahon returns to WWE as executive chairman.

00:32

“Together, we will become a more than $21 billion live sports and entertainment powerhouse, with a fan base of more than one billion and exciting growth opportunities,” McMahon said in a prepared statement on Monday.

He also provided some ideas on where the new company’s focus might be, maximizing the value of combined media rights, enhancing sponsorship monetization, developing new forms of content, The brand pursues other strategic mergers and acquisitions.Talent synergies already exist between WWE and the UFC, with stars like Brock Lesnar and Ronda Rousey bouncing between the two businesses.Endeavor’s deal with WWE will propel WWE into a new era after decades of functioning as a family-run business. McMahon purchased Capitol his wrestling from his father in 1982 and brought regional wrestling his business to a national audience featuring wrestling stars such as Andre the Giant, Hulk Hogan and Dwayne “The Rock” Johnson. I was. The World Wrestling Federation, later renamed World Wrestling Entertainment, hosted its first WrestleMania in 1985.McMahon returns as CEOThe announcement comes on the heels of WWE founder and major shareholder McMahon. returned to the company in January And said it could be for sale.

McMahon turned WWE from a small company into a global entertainment business. temporarily retreated I became CEO and Chairman in mid-June and retired a month later. He was under investigation for alleged misconduct during his short-term retirement. wall street journal reported in July McMahon agreed to pay over $12 million in hush money to four women over the past 16 years to suppress allegations of sexual misconduct and infidelity.Rumors swirled about who might be interested in acquiring WWE, with chatter focused on companies like Endeavor, Disney, Fox, Comcast, Amazon, and the Saudi Arabian Public Investment Fund. Industry experts saw WWE as an attractive acquisition target given its global reach and loyal fan base, which included people with a wide range of incomes, from minors to seniors.social media dynamicsThe company is also a social media powerhouse. In the fourth quarter of last year, social video views surpassed his 16 billion views. YouTube subscribers he has nearly 94 million and TikTok followers he has over 20 million. The company’s female wrestlers make her five of the top 15 most followed female athletes in the world on Facebook, Twitter and Instagram, led by Ronda Rousey, who has 36.1 million followers. I’m here.In January and February of this year, WWE’s digital and social media views surpassed 7.5 billion, up 15% from the same period last year.Stamford, Connecticut-based World Wrestling Entertainment shares fell 3.9% Monday morning. Beverly Hills, Calif.-based Endeavor shares fell 0.5%.

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https://www.cbsnews.com/news/ufc-wwe-merger-21-4b-sports-entertainment-company/ UFC parent company and WWE merge to create $21.4 billion sports entertainment company

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