New Orleans

Ad for ‘funeral home’ spreads message to the unvaccinated – New Orleans, Louisiana

New Orleans, Louisiana 2021-09-22 05:20:00 –

The truck had the name of the funeral hall. But instead of a calm idea that doubles as a company slogan, the side message read, “Don’t get vaccinated.” A black track ad for “Wilmore Funeral House” went to see the Carolina Panthers play New Orleans Saints in downtown Charlotte, which delivered its dull and unexpected message to football fans on Sunday. Many employers and public health officials are looking for ways to increase the number of people vaccinated against COVID-19, using everything from money and free food to luxury vacations and VIPs. Super Bowl ticket. Complete vaccination accounts for only 54.7% of the total population of the United States. However, one Charlotte advertising agency decided to abandon traditional marketing strategies and solve the problem on their own. But there is a problem here. There is no visit to “Wilmore Funeral Hall”. The website takes you to a landing page that tells visitors to do the opposite of what is written on the truck. Advertising agency Boone Oakley has decided it’s time to take it seriously. “I feel like traditional ads aren’t working. For example, just the usual message” Get the Shot “or” Go Get Vaccinated “… they’re just kind and blend in with everything else.” “We wanted to do something that saw it from a different perspective and kind of shock, as people think of it as’Holy Molly, Man’. When site visitors click on the “Vaccinated Now” box, they will be redirected to the area StarMed, an emergency medical facility that administers the COVID-19 vaccine. In North Carolina, vaccination rates lag behind the rest of the country, with approximately 48.8% of residents fully vaccinated. Oakley told CNN. Oakley said it seems like an ideal opportunity to give people “something to talk about other than football.” Katie Gencer called Boone Oakley’s approach “quite smart marketing” and said it did. She happened to be driving Charlotte during the game and saw a truck. As it ran in front of her, she could see a crowd of people watching it. “It definitely got a lot of attention,” Vaccinated Guenther told CNN. “Of course, the message was shocking until I realized it was a funeral hall at first,” she added. The frustration of many unvaccinated people, “said Oakley. “So I was wondering what we could help. So one morning our team came up with some ideas.” And they were unvaccinated people. I thought about the business dealing with some of them. , It’s a funeral hall. ” From there, the group decided to go beyond the means of message to build a real website that links people to vaccination sites. StarMed is where many of Oakley’s staff have been vaccinated. “As a medical institution, they were a little nervous. Let’s say they were a little nervous,” he said. “To be honest, I was also nervous about what it would be like, but they agreed to allow us to link to their site, because it worked everything well. Anyway, it was astounding. ”Related Video: Comparison of COVID-19 Pandemic and 1918 Influenza Pandemic According to Adam Hummell, a member of StarMed’s marketing team, StarMed vaccinated’hundreds of thousands’ And tested the same number of people. Since the weekend, Hummell said there has been a significant increase in traffic stealing vaccine reservations on the site. “From the beginning of the pandemic, here in Charlotte, we have been a leader in all of the Covid tests, Covid vaccines and antibodies. The cure, and why we did it, must take care of the people at ICU. To relieve a lot of pressure on key medical systems, “Hammel said this approach is typical of agencies that frequently create” talk to people and frown “campaigns. A truck that says “not vaccinated” in the middle of a pandemic? It may raise the eyebrows. But Oakley wants it to do more.

The truck had the name of the funeral hall. But instead of a soothing idea that might also be the company’s slogan, the side’s message read “Don’t get vaccinated.”

The Willmore Funeral Hall black track ad delivered a dull and unexpected message to downtown Charlotte football fans on Sunday when they went to see the Carolina Panthers play New Orleans Saints. ..

Many employers and public health officials are looking for ways to get more people vaccinated with COVID-19, using everything from money and free meals to luxury vacations and VIP Super Bowl tickets. I am.Fully vaccinated account 54.7% of the total US population..

However, one Charlotte advertising agency decided to abandon traditional marketing strategies and put the problem in their hands.

But there is a problem here.

There is no “Wilmore Funeral Hall” Visit that website Go to the landing page that tells the visitor to do the opposite of what is written on the track.

“Get vaccinated now” pops up on the site with the message “If not, see you soon”. Advertising agency Boone Oakley has decided it’s time to take it seriously.

“It feels like traditional advertising isn’t working. For example, the usual message” Get the Shot “or” Go Get Vaccinated “is just mixed with everything else,” said agency director David Oakley on CNN. Told to. “We wanted to do something that looked at it from a different perspective, and shocked people to think of it as’Holy Molly, Man.'”

Visitors to the site[今すぐワクチン接種を受ける]Click the box and you will be redirected to that area Emergency medical facility, StarMed, COVID-19 vaccine is administered.

In North Carolina, vaccination rates lag behind national figures- About 48.8% of the population is fully vaccinated..

“I think the reason we did it was because we wanted people to be vaccinated. Thanks to that sign, even one person could be vaccinated and it would be a huge success. In humans, it’s worth it. “Oakley told CNN.

Oakley said he knew that spectators could get together for Sunday’s match and that it seemed like an ideal opportunity to provide people with “non-soccer topics.”

Katie Guenther calls Boone Oakley’s approach “pretty smart marketing” and says it does. She happened to be driving Charlotte during the game I saw a truck. As it ran in front of her, she could see a crowd of people watching it.

“It definitely got a lot of attention,” Vaccinated Guenther told CNN. “Of course, the message was shocking until I realized it was a funeral hall at first.”

“I don’t know if I’ve seen the funeral hall advertise, but it’s definitely not the way to go,” she added.

“We share frustration with many unvaccinated people,” Oakley said. “So I was wondering what we could do, so our team was throwing some ideas one morning.”

And they thought about a business dealing with some of the unvaccinated people.

“When people die, it’s a funeral hall,” Oakley said.

From there, the group decided beyond the means of the message to build a real website that links people to vaccination sites. StarMed is where many of Oakley’s staff are vaccinated.

“As a health care organization, let’s say they were a little, a little nervous about it,” he said. “To be honest, I was also nervous about what it would be like, but they agreed to allow us to link to their site, because it worked everything well. Anyway, it was amazing. “

Related Video: Comparison of COVID-19 Pandemic and 1918 Influenza Pandemic

According to Adam Hummell, a member of StarMed’s marketing team, StarMed has vaccinated “hundreds of thousands” and tested the same number of people. Since the weekend, Hummell said there has been a significant increase in traffic stealing vaccine reservations on the site.

“From the beginning of the pandemic, here in Charlotte, we have been a leader in all of Covid testing, Covid vaccines and antibody therapy, and we did it to relieve a lot of pressure. We take care of the people at ICU. The main medical system that must be, and all the operations in line and all of them. “

Hummell said this approach is typical of agencies that often create campaigns “to get people to talk and raise their eyebrows.”

A truck that says “Don’t get vaccinated” in the middle of a pandemic? It may raise the eyebrows. But Oakley wants it to do more.



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