By running these business-critical SAP workloads in the cloud, Adidas digitizes core business processes throughout the value chain to provide a better consumer experience, become a more data-driven business, and sell directly. We will be able to support new business models such as. The new cloud-based system integrates the SAP environment with AWS features such as machine learning and analytics to streamline the supply chain, inventory, and merchandising operations of retailers around the world. Supports popular sales channels. By creating a cloud-based consumer experience, the company said in a statement that adidas could offer personalized discounts, early access to new releases and collaborations, priority consumer services, and the ability to personalize experiences and offers. Stated.
With AWS’s extensive SAP experience, Adidas can tightly integrate the SAP S / 4HANA environment with AWS technology for advanced analytics, data science, and enterprise reporting. By building a cloud-based data lake on AWS, adidas gains visibility across operations for internal and consumer use and provides new business and consumer insights. By applying machine learning capabilities such as Amazon SageMaker, an AWS service that helps developers and data scientists quickly build, train, and deploy machine learning models in the cloud and the edge, Adidas data scientists can make their products You can anticipate seasonal demand and ensure the right products are available at the right time in specific warehouses or retail stores to increase customer satisfaction. In addition, Amazon SageMaker can be applied to sales data to allow sports companies to offer personalized products and meet recommendations. This feature helps adidas e-commerce sites match individual consumer style preferences and provide a more personal experience that deepens brand loyalty.
German sports brand Adidas has selected Amazon Web Services (AWS) as the preferred cloud provider for SAP workloads. Adidas will migrate the SAP environment to AWS and implement the latest SAP S / 4HANA platform. By using SAP to modernize the ERP system, adidas has the technology foundation needed to connect data throughout its global operations.
Adidas uses high-performance computing on AWS to enable design teams around the world to run complex workloads simultaneously and modernize 3D design capabilities on a large scale. This feature speeds up the design and creation process, reduces costs, and enhances collaboration with consumers and designers. AWS allows sports brands to create digital twins, which are virtual representations of their product lines. This speeds up the design and creation process, reduces costs, and enhances collaboration with consumers and designers. Overall, incorporating these technologies into the design process speeds product creation and athletic clothing and shoe design, allowing designers to quickly incorporate consumer feedback early in the creation process.
In addition, the AWS Sustainability program helps adidas mitigate the environmental impact of using the cloud. AWS Sustainability Solutions Architects, experienced advisors in sustainable infrastructure and software design, evaluate current and future cloud architectures and which technology decisions set Adidas’ overall sustainability goals. Decide if you want to support it.
“We want to drive innovation across our business, from how we design our products to how we engage with the consumers who buy our products. By working on cloud infrastructure, we want to do business during peak demand. With the scalability and resilience needed to keep up with seasonality, it supports the projected growth of your e-commerce business over the next few years. Deploying an SAP environment on AWS simply transforms technology. It’s also about transforming business opportunities, using AWS’s broadest cloud capabilities to increase efficiency and get closer to consumers. ” Markus Rautert, Senior Vice President of Technology Enablement, Adidas Said in a statement.
“We are seeing a fundamental shift in the way consumer goods companies operate their technology infrastructure. Adidas has joined thousands of customers running SAP on AWS to create AWS’s reliable and scalable global infrastructure. Leverage an unparalleled SAP experience to provide key insights, drive innovation, and help create new products and services. Work with Adidas to accelerate the adoption of SAP and digital transformation strategies. I’m looking forward to that. New arrival A cloud-based customer experience, including mobile apps, customized shopping, and personalized offers to deepen consumer relationships. ” Greg Pearson, Vice President of Worldwide Commercial Sales at AWS Said.
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Adidas of Germany chooses Amazon Web Services (AWS) as a cloud provider
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