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Adobe announces next-generation real-time customer data platform

Adobe has announced the next generation Real-Time Customer Data Platform (CDP). This is the only enterprise application designed from the ground up for first-party data-driven customer acquisition and engagement. Adobe is changing the world through digital experiences. The company helps customers create, deliver, and optimize content and applications.

Adobe Real-time CDP helps brands activate known and unknown customer data, manage their entire customer profile, and move seamlessly on one system without the need for third-party cookies.

The Adobe Real-time CDP acts as a centralized hub for brands to bring together different types of first-party event and attribute data to form a more complete view of their customers. This allows the brand to receive first-party web, app, and media data (from publishers) from interactions such as prospective web browsing activities, and emails or phone calls from customers who choose to register with the brand’s site. You can combine numbers. As additional data is added and a richer customer profile is built, brands can use Adobe Target to personalize their experience. In addition, Adobe is a media statement with out-of-the-box data governance capabilities that enable brands to enforce strict data usage policies and ensure that everyone in the organization follows them.

It can be difficult to encourage unknown visitors to register on a branded site by email or phone number. There is no one-size-fits-all approach because every customer’s journey is different. Adobe Real-time CDP allows brands to profile prospects based on brand interaction, allowing Adobe Target to capture available data and tailor suboptimal content, offers, or experiences in real time. To do. Consent from an unknown visitor. In addition, with Adobe Target, brands can capture prospect propensity scores (the potential for visitors to perform certain actions, such as purchases) from Adobe Real-time CDP into Adobe Target, turning prospects into customers. You can provide a related experience. According to Adobe.

The new segment match allows brands to work together to extend their own dataset through partnerships. This allows marketers to securely enhance matching first-party profiles with segment metadata for better insight and personalization. The new similar segment allows brands to identify additional customers who share similar attributes with their most well-known customers. Another way to use similar segments is to work with segment match. In this case, the brand can identify a sample audience of existing customers and send it to segment match partners. Based on the data, according to Adobe, partners can build similar segments of other customers in their own database that share similar characteristics and allow them to use the data.

In today’s increasingly digital economy, B2B companies need to find new ways to connect with their customers with an ever-expanding set of touchpoints in a personalized and appropriate way, and do it on a large scale. The B2B edition of Adobe Real-time CDP integrates both personal and account profiles for full intelligence and activation, helping B2B companies think and act like the B2C brand.

“As consumers, we expect a personalized brand experience while managing the data we share,” said Anil Chakravarthy, Executive Vice President and General Manager of Adobe’s Digital Experience Business and Worldwide Field Operations. In the statement:

“As a customer-obsessed company, we recognize the important role played by first-party data to help contextualize a customer’s journey to ultimately provide a winning brand experience. Has been a longtime customer of Adobe and is pleased to expand this partnership as it strengthens its data strategy and raises the bar for the brand experience that Intuit offers.

Fiber2Fashion News Desk (GK)

Adobe has announced the next generation Real-Time Customer Data Platform (CDP). This is the only enterprise application designed from the ground up for first-party data-driven customer acquisition and engagement. Adobe is changing the world through digital experiences. The company helps customers create, deliver, and optimize content and applications.



Adobe announces next-generation real-time customer data platform

Source link Adobe announces next-generation real-time customer data platform

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