“Celebrating bold individualism, Adwoa will be the face of major beauty campaigns and product launches from 2021 onwards,” the company said.
The brand and model added, “We advocate self-expression, believe in the free power of makeup, and empower all wearers, not transform.”
Londoner Aboah has been modeling since the age of 18, landing his first Vogue cover at the age of 22, and has also appeared on runway shows and the famous fashion label raft campaign.
As a new activist in Rimmel, she is Kate Moss, Georgia May Jagger, Cara Delevingne And Rita Ora.
“She’s more than just an impressive face. Her candidness and ability to stimulate open discussions on mental health and feminist issues really make her really impressive,” Rimmel said in one of the reasons she chose her. It makes it stand out. “
He added that the brand is “entering a new era.” “We have always pushed our customers to the limit of being” loyal to you “by experimenting with them,” he said. [but] A new focus is on celebrating and liberating bold individualists. As a new global brand activist, Adwoa embodies strong self-consciousness, personal growth, and the ability to push down barriers to open conversations, which is in perfect agreement with Rimmel London’s ambitions.
Copyright © 2021FashionNetwork.com All rights reserved.
Adwoa Aboah Becomes Rimmel London’s “Global Brand Activist”
Source link Adwoa Aboah Becomes Rimmel London’s “Global Brand Activist”