NSOr year Themed pubs enhance the soft power of Ireland around the world. However, their reach is limited to those who like drinks. And in many places young people are crouching more than their parents. Influencers point out on social media that they promote a “cool curiosity” lifestyle, and reducing alcohol not only makes the liver happy, but also helps sleep better. By 2024, sales of “low-alcohol and non-alcohol” nipples will increase by almost one-third in the ten major powers, according to the report. IWSR, A British company that analyzes the international beverage market.
These trends are breast milk for owners of The Virgin Mary, a pub in Dublin that doesn’t serve any kind of liquor. Vaughan Yates, who opened in 2019, said his bar appeals to people of all kinds, but women are particularly keen. He says that even pub crawlers sometimes stop by for rest. Currently, the team behind it is trying to set up replication abroad. If an alcohol-free bar can work in Dublin, it can work anywhere, says co-owner Sarah Connolly.
The first destination is the Middle East. The franchise store will open in Abu Dhabi later this summer under the mundane name. TVM; Another person may follow in Saudi Arabia. The bar in Abu Dhabi helps promote Irish culture outside the regular drinking fountain, says Niveen Ibrahim, head of the restaurant management group that opens it. The bar there is primarily limited to hotels and is intended for use by foreigners. Because it does not produce alcohol TVM Opening in the shopping center is allowed.
Yates believes that dry pubs will never enter alcohol-serving facilities, but will appeal to Emiratis, who is hungry for anything other than a hamdrum coffee shop or juice bar. He promises it will definitely feel like Ireland, but the Panther will escape the “fiddle man in the corner”. Former Dublin bar employees say their customers are the best in the industry. “And the toilet is the cleanest.”
This article was published in the European section of the printed version under the heading “Filling in the craics”.
Alcohol-free Irish pubs refresh areas that others can’t reach
Source link Alcohol-free Irish pubs refresh areas that others can’t reach