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Hermes files lawsuit in California, claiming it only sells Birkins to 'deserving' customers |

French luxury brand Hermès has been sued in California for illegally allowing only customers with a “sufficient purchase history” to purchase its famous brands. birkin handbag.

Hermès violates antitrust laws by “linking'' the sale of one product with the purchase of another. California The residents are the subject of a federal class-action lawsuit filed Tuesday in San Francisco.

The complaint alleges that the company's salespeople facilitated the scheme by coercing customers into purchasing shoes, scarves, jewelry and other items for the chance to buy a Birkin.

Attorneys for Hermès and the plaintiffs did not respond to requests for comment.

The lawsuit says the Birkin handbag has long been considered a status symbol and is named after the British-born actor and singer. jane birkinFrance took him to heart, who died Last year, the icon of fashion”.

Consumers cannot purchase Hermès Birkins online, and the handmade leather bags, which cost thousands of dollars each, are not displayed for sale in the company's retail stores, according to the complaint.

“Typically, Birkin handbags are only displayed to consumers who have determined that a Birkin handbag is worth purchasing. [in a private room]” the lawsuit alleges.

According to the complaint, Hermès sales staff do not receive commissions for selling Birkin bags and are instructed to use the handbags as a “means to coerce consumers into purchasing accessories.”

The lawsuit said it is seeking class action status for thousands of U.S. consumers who purchased Hermès products or were asked to purchase them to purchase Birkins. Hermès operates approximately 43 stores in the United States, eight of which are in California.

The plaintiffs are seeking unspecified monetary damages and a court order prohibiting Hermès' alleged anticompetitive conduct.

Report contributed by Reuters

Summarize this content to 100 words French luxury brand Hermès has been sued in California for illegally allowing only customers with a “sufficient purchase history” to purchase its famous brands. birkin handbag.Hermès violates antitrust laws by “linking'' the sale of one product with the purchase of another. California The residents are the subject of a federal class-action lawsuit filed Tuesday in San Francisco.The complaint alleges that the company's salespeople facilitated the scheme by coercing customers into purchasing shoes, scarves, jewelry and other items for the chance to buy a Birkin.Attorneys for Hermès and the plaintiffs did not respond to requests for comment.The lawsuit says the Birkin handbag has long been considered a status symbol and is named after the British-born actor and singer. jane birkinFrance took him to heart, who died Last year, the icon of fashion”.Consumers cannot purchase Hermès Birkins online, and the handmade leather bags, which cost thousands of dollars each, are not displayed for sale in the company's retail stores, according to the complaint.“Typically, Birkin handbags are only displayed to consumers who have determined that a Birkin handbag is worth purchasing. [in a private room]” the lawsuit alleges.According to the complaint, Hermès sales staff do not receive commissions for selling Birkin bags and are instructed to use the handbags as a “means to coerce consumers into purchasing accessories.”The lawsuit said it is seeking class action status for thousands of U.S. consumers who purchased Hermès products or were asked to purchase them to purchase Birkins. Hermès operates approximately 43 stores in the United States, eight of which are in California.The plaintiffs are seeking unspecified monetary damages and a court order prohibiting Hermès' alleged anticompetitive conduct.Report contributed by Reuters
https://www.theguardian.com/fashion/2024/mar/20/hermes-birkin-handbag-lawsuit Hermes files lawsuit in California, claiming it only sells Birkins to 'deserving' customers |

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