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Although there is a decline in the Hardselzer category, Budlite launches pumpkin spice and toasted marshmallow varieties

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Bud Light Selzer Autumn flannel pack, Prices vary by market, but are usually around $ 16- $ 18

Inside story

Has the Hardselzer category finally started to lose fizz?

That’s the question we asked ourselves with the advent of Bud Light’s Fall Flannel Variety Pack. Does the world really need a pumpkin spiced hard selzer? Or would you like to name another product in the assortment with one of the toasted marshmallows? (The pack ends with a maple pair and apple crisp variety.)

And certainly, at least for other producers, there are signs that hardselzer sales are slowing. Industry leader White Claw says bar sales fell by 15%. One industry report..Boston beer
SAM,
-1.89%

— The Sam Adams people behind the Truly Hard Seltzer line — recently reported softening in this category. Stock price fall..

Still, the Budrite people who are part of Anheuser-Busch
Bad,
-0.35%
,
I’m bullish when it comes to carbonated water, which can be tipsy.They say the brand launched in 2020 is already the third most popular brand in this category. (Behind the white nails and really). And they say that flavor innovations and variety packs contribute to the popularity of Bud Light Selzer. Other seasonal assortments they launched include an ugly holiday-themed sweater pack (highlighted with “Peppermint Patty” -flavored selzer) and a retro summer pack (cherry lime aid, blue raspberry, “summer ice cream”. Includes (with flavor).

“Bad Light Selzer is all about fun and taste,” says the brand.

What we think about it

We were ready to sneer awfully about the autumn taste of Bud Light Selzer. We were ready to say that they could contribute not only to the decline of the entire Hardselzer category, but also to the decline of Western civilization itself.

But then we tried the flavors. And uh, we just liked them a bit.

You see, don’t pretend that there’s something sophisticated about a hard selzer that tastes like toasted marshmallows (and for the record, it was our most disliked thing in the group-sweet, frothy shape. A pretty weird formula aimed at becoming like a campfire). But pumpkin spices are actually a good seasonal note (not including all the sugar Starbucks added)
SBUX,
+ 1.45%

You may add a latte with the same name). And the apple crisp is strangely refreshing that fall way.

Would you like to order one of these at the straight face bar? Would you like to give them out at a party with your liquor-savvy friends? In a nutshell, no, no. But yeah, we may drink them again.

How to enjoy them

Lost your embarrassment, break the chilled can and open it, and enjoy it as it is. However, toasted marshmallows can probably go down the drain.

Although there is a decline in the Hardselzer category, Budlite launches pumpkin spice and toasted marshmallow varieties

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