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Amazon says an independent business on its platform sold over $ 4.8 billion in merchandise over the weekend

Image source: Amazon

(Reuters)-Amazon.com Inc said Tuesday that independent companies selling on its platform had worldwide sales of more than $ 4.8 billion from Black Friday to Cyber ​​Monday, up more than 60% year-on-year. Told.

Amazon said it was the first indicator of performance on peak online shopping days this year, with more than 71,000 small businesses worldwide surpassing $ 100,000 in sales so far this holiday season.

However, the Seattle-based company just said that the entire holiday season was the largest ever, and didn’t reveal a breakdown of US sales over the weekend or its own sales, nor about either of the two big shopping days. did.

According to the latest industry estimates, Cyber ​​Monday is the largest online shopping day in history for the United States on the course, and the COVID-19 pandemic has allowed consumers to stay home and use the Internet for their holiday shopping needs. , Won up to $ 11.4 billion.

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Despite nearly two months of offers, Amazon has performed well since it hosted a Prime Day sales event in October. Retailers are trying to regain the business lost in the closure of malls and stores due to this year’s coronavirus.

Meanwhile, Ottawa-based Shopify Inc said Tuesday’s Thanksgiving weekend sales were up 76% to $ 5.1 billion, surpassing the previous record of $ 2.9 billion by Saturday night. It was.

“Record sales … show the power of an independent direct consumer business,” said Harley Finkelstein, president of Shopify.

Adobe Analytics estimates that this year’s conclusions on Thanksgiving weekend sales will be between $ 10.8 billion and $ 11.4 billion.

That’s down from the previous estimate of $ 12.7 billion, but it’s still easy with this year’s Black Friday figure of $ 9 billion, the strongest online sales ever, and last year’s Cyber ​​Monday totaling $ 9.4 billion. It exceeds.

Report by Aakriti Bhalla and Patrick Graham in Bangalore. Additional report by Praveen Paramasivam. Edited by Shounak Dasgupta and Arun Koyyur

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Source: Reuters

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