Amazon Uses old-fashioned snail mail to make sure that the sellers in the market really live where they say.
After requesting a third-party seller to publish your company name and address During September, Amazon is currently verifying that the address is genuine and accurate. To do this, the company began mailing postcards to third-party sellers selling in the US market to verify their addresses, according to an email reviewed by CNBC.
“As part of our commitment to providing our customers and sales partners with a safe and reliable shopping experience, we need to verify the company address displayed on the Amazon.com seller profile page,” the email said. It is listed. Sales on the platform are prohibited while the address is being confirmed.
The postcard looks like this:
Amazon mails such postcards to third-party sellers to verify the address on their profile.
The postcard has a verification code that the seller is instructed to enter into the internal portal. Here, the recipient’s address and verification code are hidden to protect the recipient’s ID.
Amazon confirmed to CNBC that it began testing initiatives with new sellers last year and began including some existing sellers earlier this year. The company now said it plans to further expand its initiative. Three third-party sellers have told CNBC that Amazon has soon received a postcard asking for address confirmation this week.
In a statement, an Amazon spokeswoman said, “Using a combination of advanced machine learning capabilities, powerful screening and expert human investigators, we can turn our customers and sales partners into malicious people and products. We are protecting from. ” “Once sellers are allowed to sell in our store, we continue to monitor their accounts and their behavior and look for new risks.
“We are constantly innovating in this area, ahead of malicious people and their attempts to evade our control,” a spokeswoman added.
First, Amazon contacts the seller and informs them that the company needs to verify the company’s address. The merchant then checks and confirms the business address in an internal seller portal called Seller Central. Once that’s done, Amazon will send the postcard to the seller who arrives in a few days.
According to a copy of the postcard reviewed by CNBC, the postcard has a verification code that the seller was instructed to enter into Seller Central. The seller will confirm the address within 60 days. If you don’t, you can withdraw funds from the seller’s account, Amazon said.
Amazon will block all accounts that are found to have fraudulent addresses. Also, if the seller’s postcard is lost by mail, Amazon allows the seller to request that a new postcard be sent to his address.
Last fall, the company began requiring sellers in the U.S. market to publish their company name and address so that consumers could easily scrutinize these sellers and their products before making a purchase. ..
Amazon operates online marketplaces in more than 12 regions, the largest of which is in the United States. As of late March, Amazon has more than 6 million third-party sellers worldwide, more than half of which are sold in Amazon, North America. Marketplace pulse, An e-commerce research company.
Before the new policy came into effect in September, consumers could click on the seller’s profile to see buyer feedback, see satisfaction, or ask seller questions. ..
But unless consumers are shopping in the Amazon Marketplace in Europe, Mexico, or Japan, it’s an easy way to see where the seller is based or which legal entity offers the product. There wasn’t. According to local law.
As Amazon has grown to become one of the largest e-commerce players in the world, Amazon has built a huge third-party marketplace with millions of companies marketing its products.Third party sales Occupy more than half Of Amazon’s earnings. However, due to the vast size of the market, companies face many problems, including: Counterfeit, Not safe And Expired items..
Posting seller information in the United States and ensuring that it’s accurate on postcards can be an effective way to help Amazon drive more malicious people out of the platform.Google Postcards will also be shipped Check the store address on Google Maps and other properties.
For example, it has become a common tactic for merchants Create multiple accounts This is a violation to continue selling on the platform after being suspended by Amazon Amazon Seller Policy.. If the seller operates dozens of accounts, they need to display their own company address to ensure that the address is genuine.
Juozas Kaziukenas, CEO and Founder of Marketplace Pulse, said: “Otherwise, sellers can enter any address. There is no way to answer the same question, especially for overseas sellers. Amazon offers new sellers with an address that matches the address you submitted. I need a bank statement and other documents, but this goes a step further and for older sellers. “
Amazon will mail a postcard to the seller to verify that the address is genuine
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