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Apple announces price increases for iPhone 13 and iPad Mini and larger Apple Watch

Apple Inc. elaborated on the new iPhone, iPad and smartwatch on Tuesday. The most valuable US listed companies are trying to focus on the upcoming holiday season, not on regulatory issues.

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Usually, we announce a new device lineup every September prior to holiday shopping. At this year’s event on the Cupertino campus in California, Chief Executive Tim Cook and other executives unveil the new iPhone 13 and the new Apple Watch, which offers access to the more expensive iPad Mini and large screen and full keyboard. Did. ..

Apple’s iPhone 13 and iPhone 13 Mini devices come in new colors such as pink, blue, midnight, starlight, and red, but are very similar to previous devices. The company has also slimmed down the notch, including the front camera, for a more user-friendly screen space.

His device is visually similar to the iPhone 12 lineup, but with upgraded internal components. According to the company, Apple’s A15 Bionic chip features a 4-core graphics processing unit (GPU) that provides better performance compared to competing devices. This allows for 30% faster performance than what Apple calls “competitors.” The central processing unit (CPU) was claimed to be 50% faster than the “competitors”.

The 6.1-inch iPhone 13 and 5.4-inch iPhone 13 Mini have faster camera sensors that allow better photography in the dark, and the camera is what Apple calls cinematic mode for high-quality video. It also supports features. Apple has maintained a starting price of $ 699 for the iPhone 13 mini and $ 799 for the iPhone 13 while enhancing its storage configuration, with the smallest option currently 128GB. The company is also adding a 512GB model.

Smartphone sales Experienced a significant slowdown in 2020It was used more continuously during the shelter-in-place restrictions, as consumers chose to upgrade their age-old personal computers and other devices during the COVID-19 pandemic. However, Apple recorded record iPhone sales last holiday season. In the 12 months from July to June 26, 2020, we sold about $ 179.5 billion worth of iPhones, up from the previous 12 months of $ 144.7 billion.

Apple also announced that it will revamp its base iPad model with the A13 chip, accelerating CPU, GPU and neural engine performance by 20%. According to Apple, the more powerful neural engine supports features such as LiveText, a new iPad OS 15 feature that allows users to extract text information from photos and work faster.

The device also includes an updated signal processor to improve photography with the rear camera. Apple has also enhanced its front-facing camera, adding an upgraded 12-megapixel camera to work with Apple’s Center Stage feature. This feature senses where people are in a video call and adjusts the frame accordingly.

The device starts at $ 329, the same starting price as the previous iPad line, but doubles the initial storage configuration, starting at 64GB instead of 32GB. The new iPad will be available for pre-order today and will be available next week.

Apple has also updated the iPad Mini for the first time since early 2019, raising the starting price of small tablets from $ 399 at the time of its last launch to $ 499. The new iPad Mini has new color options and rounded corners, increasing the screen size from 7.9 inches to 8.3 inches, but Apple has the same footprint by extending the available screen area to the edge of the device. I’m keeping it.

With a Touch ID sensor in the upper right corner of the iPad Mini and a USB-C port, you can quickly connect to external devices such as cameras and portable ultrasound devices. According to Apple, the CPU improves performance by 40%, and the GPU improves graphics performance by 80% compared to previous generation iPad Mini models. The device will be available in purple, pink, starlight and space black color options, pre-ordered today and available next week.

IPad sales revived during the COVID-19 pandemic as schools and students sought devices for distance learning and shelter-in-place restrictions boosted popular products in streaming video, video games and other tablets. .. Apple has reported that iPad sales will exceed $ 30 billion in the last 12 months of reporting from July to June 26, 2020. In the 12 months prior to that period, Apple recorded $ 21.6 billion in iPad revenue, for a total of $ 20.7 billion in the previous 12 months.

The Apple Watch has also received updates, and the wearable computer Series 7 receives a full keyboard, simplifies typing, and has a 20% larger screen than previous models. According to Apple, the new Series 7 models are 40% thinner, with softer and rounded corners. Also, the charging speed of the watch is 33% faster than the previous model.

The shape of the Apple Watch Series 7 is different from previous models, but Apple says it is compatible with all existing watch bands. In addition to the new watch line, Apple also announced Apple Fitness +, its new subscription service focused on health and wellness.

The Apple Watch Series 7 will be available this fall starting at $ 399, the same starting price as the Series 6.

Tuesday’s event happened against Background of immeasurable scrutiny and imminent change in Apple’s business model..Federal judge on friday Apple can no longer prevent mobile game app developers from guiding consumers For other payment options outside the app. This allows businesses to avoid up to 30% of fees charged by Apple.

opinion: Epic-Apple’s ruling could be at the heart of the App Store, but avoid dangerous labels

The decision was made by “Fortnite” maker Epic Games Inc.In the antitrust proceedings launched by Both sides will sueHe also said Apple is not an injustice monopoly, but legislatures in the United States and elsewhere are considering renewal or new antitrust legislation to address the power of Big Tech. South Korea passed a new law last month requiring Apple and Google’s parent company Alphabet Inc.
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To allow alternative payment systems for third-party mobile apps, and members of the US Congress have announced new legislation related to the app store and other elements of Apple’s business model.

For many: The decision to split the epic case resolves legislators and regulators to push antitrust law more strongly

Apple is also in dire straits with privacy and security issues, including plans to scan child pornography material on the iPhone and Apple’s iCloud. Recently delayed movement.. on Monday, The company has issued an emergency update for iPhone and iPadIt is reportedly to address a vulnerability that could allow remote access to Apple devices without user interaction.

However, Apple stocks have significantly avoided the negative effects of scrutiny. On average, the Dow Jones Industrial Average has risen 14.2% in the last three months.
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— Counting Apple as a component — increased by 5%, S & P 500 Index
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It has increased by 1.9%.

Apple shares fell about 0.3% in trading on Tuesday, when the event began. So far, there has been no increase in stock prices due to the iPhone event, according to Dow Jones Market Data. Stock prices have only quadrupled on the days of the last 16 events, including the introduction of the iPhone SE and iPhone SE 2.

Apple announces price increases for iPhone 13 and iPad Mini and larger Apple Watch

Source link Apple announces price increases for iPhone 13 and iPad Mini and larger Apple Watch

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