Apple again targeted the giant digital advertising industry on Monday, announcing a number of changes to protect the privacy of iPhone users and strengthen their position as gatekeepers between consumers and other digital industries.
Apple said the new iPhone software, called iOS 15, scheduled for this fall will add a so-called app privacy report that informs people about the data the app is collecting. Displayed when you access sensitive parts of your device, such as photo albums, contact lists, and microphones. Last month, Google announced a similar feature for Android devices.
Apple also said its Mail app better protects users’ identities from those who send emails to users and blocks marketers’ ability to track whether a user has opened an email.
Apple has also introduced a new service that hides users’ Internet traffic from Internet providers, such as virtual private network (VPN) services sold by many other companies.
This technology routes a user’s Internet traffic through a computer server designed to hide the user’s identity and location. Such technologies have been used to circumvent government firewalls that censor the Internet, such as in China, but it’s unclear how Apple’s services work there. This service is available to those who pay an additional fee for Apple’s iCloud data storage.
Apple’s privacy efforts are at odds with some of its big rivals. Especially facebookRelies on collecting data about people to target your ads. Despite protests from parts of Silicon Valley, Monday’s announcement shows that Apple has doubled its privacy features.
But the company’s official privacy brand is also undermined by its business in China. The New York Times reported last month..
On Monday, Apple also announced new features designed to make the iPhone the only item you need to carry with you when you get home. Apple has already enabled people to use their iPhones to pay for goods in stores and pass through subway ticket gates. We are currently trying to transfer government ID to the device. Apple says it will be able to scan your driver’s license and use the digital version of your ID. This is accepted at security checkpoints in some US states and airports.
Apple is also trying to replace the physical key. The company says it has made it easier to use digital keys to unlock home, office and hotel doors. According to Apple, Hyatt Hotels will use the technology in more than 1,000 hotels starting in the fall.
Apple has also significantly expanded its video conferencing service, FaceTime. For over a decade, FaceTime has been an Apple user-only app. However, it will soon be opened in a web browser and non-Apple devices such as Android phones will be able to join FaceTime calls.
Apple has added many features that FaceTime callers can use together in group sessions. Groups during a video call can listen to music and stream movies together. You can also use several apps together. For example, a delivery app that adds food to your order in order before meeting.
The new mobile operating system also adds text recognition capabilities to iPhone cameras. This allows you to automatically transfer a photo of handwritten text to the typed text, or to a photo of a sign with a phone number so that you can dial that phone number.
Apple has announced new privacy features, digital IDs, and FaceTime changes.
Source link Apple has announced new privacy features, digital IDs, and FaceTime changes.