Apple hires a former BMW EV executive for a restarted car project

Apple. Hired Ulrich Kranz, a former senior executive of BMW AG Electric car According to people familiar with the situation, the department will help lead the initiative in its own vehicle.

The tech giant has hired Kranz in the last few weeks, about a month after he resigned as CEO of autonomous driving developer Canoo Inc. Electric carBefore co-founding Canoo, Kranz i3 And i8 A car at BMW where he worked for 30 years.

Kranz is one of Apple’s most important car adopters, clearly demonstrating that iPhone makers are determined to build self-driving electric cars that compete with their rivals. Tesla, Inc. And other car makers.Kranz reports to Dougfield, who led the development of TeslaMass market Model 3 And now, those who demanded anonymity, saying they’re running Apple’s car project, said they would discuss private matters.

Apple has become the most valuable company in the world with a market capitalization of over $.2 $ 1 trillion by selling iPhones, iPads, Apple Watches, Macs, and services. The company is targeting cars and augmented reality headsets as investors and customers seek new products. An Apple spokeswoman confirmed the adoption of Kranz.

Apple began developing vehicles in 2014, but around 2016 shelved efforts to focus on autonomous platforms that could be sold to other companies and eventually used in-house. In the process, Apple poached several Tesla executives. They are currently in drivetrain engineering, self-driving software, Interior and exterior..

Last year, Apple Surveillance He explained the operation to John Giannandrea, senior vice president of machine learning and artificial intelligence and field boss.A few months ago, Apple resumed its efforts to develop a full-fledged electric vehicle, but development is still in its infancy and could at least be launched. 5 years ahead..

Before hiring Kranz, Apple lost some major car executives.Benjamin Lyon, Heimewade, and Dave Scott, who were involved in engineering, safety systems, and robotics, respectively. Departed In the last few months. It is unknown why the three left.

Following a successful stint in a team working with BMW’s Mini division sports car Kranz was commissioned to carry out Project I, a battery-powered vehicle scankwork that began in 2008. The result is the all-electric i3 compact and plug-in hybrid i8 sports car.

Kranz left BMW in 2016 and soon became Chief Technology Officer of Faraday Future, a Los Angeles-based electric vehicle startup. He stayed for only three months before co-founding the canoe.While canoes struggle with their skills and ability to produce cars, both companies Reportedly We talked about selling ourselves to Apple and other companies.

The canoe was unveiled in December after a reverse merger with a special purpose acquisition company (SPAC) called Hennessy Capital Acquisition Corporation. The canoe was investigated by the US Securities and Exchange Commission last month and discloses a federal investigation over the past year.Canoe will debut Minivan Next year for less than $ 35,000.

Apple has been working with BMW for many years, integrating the iPod with an auto-infotainment system in 2004, and more recently making the iPhone also a car key. Tim Cook, Apple’s CEO, BMW i8 Located outside the headquarters in Cupertino, California in 2014, company executives are known to visit BMW’s offices in recent years.

Apple hires a former BMW EV executive for a restarted car project

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