This week, Apple bent that power by introducing software updates that give customers more power to block data tracking by apps. Conflict with FacebookHas criticized the move as anti-competitive because it undermines its ability to sell online advertising.
Companies are increasingly urging regulators and courts to intervene.Companies such as Spotify, Tile and Match Group at a parliamentary hearing last week in Washington Told the senator How the policies set by Apple and Google, where the Play Store is another pinch point for app developers, hurt competition and raised customer app prices. And next week, a trial will begin in California between Apple and Epic Games, the maker of filing Fortnite. Antitrust proceedings against Apple Beyond that price.
Britain is doing something else Antitrust investigation After receiving a complaint from the developer, Apple’s on the App Store
The incident announced on Friday European Union cracks down At so-called gatekeeper companies such as Apple, Amazon, Facebook and Google. Policy makers are drafting legislation to prevent tech giants from misusing market power to harm small businesses. This includes how to manage your app store.
Efforts to force changes to the App Store pose a threat to Apple’s fast-growing business. As sales of iPhones, iPads and other hardware devices mature, the company expects digital services as a new source of growth. Optimism among investors about the business has caused Apple’s share price to skyrocket, bringing the world’s largest market value of over $ 2.2 trillion.
Apple’s pressure on the App Store has already led the company to make changes. last fall, The company halved that fee Sales of many apps reached 15% of developers who earned less than $ 1 million a year on iPhone apps. This change affected about 98% of the developers who paid the fee, but still had little impact on Apple’s revenue. App data company Sensor Tower estimates that these developers accounted for less than 5% of Apple’s revenue from apps.
Apple earns far more by cutting sales of its most popular apps. Match Group, the creator of the dating app Tinder, recently said it paid Apple nearly $ 500 million a year. This is the biggest cost.
Apple’s App Store claims EU antitrust violations
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