Colorado Springs, Colorado 2022-05-23 20:02:12 –
This is a typical menu item for many fast food restaurants across the country, but burgers haven’t been offered by Arby’s in the last 60 years of history.
A fast food restaurant known for its roast beef sandwiches has decided to add “Wagyu Steak House Burger” to its menu.according to TechnomicWith at least 3,400 restaurants in Arby’s across the United States, historically new menu items could be easier to deploy than larger competitors like McDonald’s. CNNOperates about 14,000 locations.
Historically higher prices for living expenses caused by inflation have at least some influence on Americans’ choice of restaurants. Arby’s burgers are expected to cost $ 5.99, are only available for a limited time, and will no longer appear on the menu on July 31st. Report..
Arby’s claims that the new burger will be “the highest quality burger ever seen on the market”. And Arby’s challenged McDonald’s directly by using a “special burger sauce”, where the new burger is 50% larger than McDonald’s Quarter Pounder.
In a statement, Arby’s Chief Marketing Officer Patrick Schwing said, “Rather than focusing on making billions of mediocre burgers, we take a stance on high-quality meat that deserves to be cooked properly. I’m taking it. ”
It’s unclear why Arby’s decided to try what’s considered an unbranded menu item now after reporting a year-on-year increase in profits due to a pandemic. Arby’s parent company, Inspire Brands, said in 2021 that Arby “achieved record performance results.”
Arby’s adds typical fast-food menu item for first time ever Source link Arby’s adds typical fast-food menu item for first time ever