She recently dressed on her 26th birthday, so Cleo Pac Monrose focused on making a statement. Spotify’s podcast marketer, Monrose, wiped off the dust from party clothes and high-heeled lavender pumps that had been accumulating right before the lockdown.
Sliding her shoes, she felt fluffy at first. “It seemed like a whole new role for my feet. We weren’t here for a while,” she said. She quickly regained her posture. “It’s like riding a bicycle,” she said. “You can recover quickly.”
wait. Isn’t it just a short time ago that shoppers abandoned party shoes during lockdown for the comfort of sneakers and clogs and lamented the disappointing end of stiletto and skyscraper heels?
High-heeled shoes have leveled off, industry experts have been impatient and endangered.
Fast forward a few months and find these consumers making a sharp turn in exchange for the joy of dressing up in exchange for comfort and functionality. After more than a year of imprisonment, they want to step up their style games with high heels.
“People are very tired of these comfortable and sloppy outfits,” said Danielle Harris, 18, a freelance fashion consultant in Kingsport, Tennessee. Now we are out again on the heels. “
That’s what professional trend watchers say. High heels price cuts have fallen in recent months, indicating that those who can buy high heels are buying “heels” at regular prices, the responsibility of the retail and purchasing department of WGSN, a trend forecasting service in New York. Sidney Morgan Petro said York. It may be premature to call this a boom because it was unusual last year, Morgan Petro said. “But high-heeled shoes are at that moment.”
Matt Priest, President and CEO of American Footwear Distributor and Retailers of America, is equally bright, noting that dress shoes sales are visibly skyrocketing. We look forward to seeing a resurgence as parties and other events resume, “he said. “The question is whether we have enough inventory in this industry.”
Google search for “high heels,” one of the reliable indicators of demand, has risen in recent weeks. This is probably because consumers are hunting the market for shoes to wear at weddings, proms, graduations and other formal events.
Fashion glossaries, whose business is to increase sales, seem to be particularly keen on boosting heels. “For the sake of appearance, I forgot to bend my statement outfit or wear something unpleasant. I’m sure. ” Written by Christian Aller In April, Vogue.com advertised an inventory of slinky tops, corsets and, of course, stiletto. “Beauty hurts!” He said ironically.
Ileana Zambrano, such a push was rarely needed. Zambrano, who was preparing dinner last week at Morandi, a popular trattoria in West Village, named his age “my job” and took off Jimmy Choo’s sandals. “I couldn’t wait to dress up and wear it again,” she said. “It’s okay if you can’t walk.”
Zambrano’s friend and colleague Kelly Holmes, 47, showed off her recently purchased ultra-tall, pointed gold-tone sandals. She has high heels since the restaurant was able to eat indoors. I was wearing. “Now walking down the street, it’s like a newborn gazelle,” she said.
Luxury brands are betting on a continuous resurgence. “Women have missed the joy of dressing up,” said Manolo Blahnik. He supports a new generation of Carrie Bradshaw and opens new stores on Madison Avenue in East Hampton, NY and Manhattan. “Women can’t live without high heels,” Blahnik insisted. “They never get bored.”
It will be open for the first time in two years and will be lined with colorful style shops of calf leather pumps and sandals and silk moiré. Blahnik’s niece and CEO of the brand, Christina Blahnik, said 4-inch heels are the company’s flagship. “But we haven’t been to 5 inches for years. Heal is back. “
For some, the heel of an extra 4 inches of “skyscraper” remains synonymous with authority. “When Kamala Harris wears high heels and men necks through the parliamentary hall, the shoes are as professional as a men’s tie,” said founder and creative director of New York’s trend forecasting firm Mintmoda. “People returning to work will want to make the same effort, even a couple of days a week,” said Sharon Grabard. (However, Harris, especially during the race to the White House. Is Well known for her Converse sneakers... )
But frivolity is another driver of sales, and Will Cooper, Senior Vice President and General Merchandise Manager for Saks Fifth Avenue shoes, bags and accessories, is bullish on the heels. “The business has really accelerated in the last few months,” Cooper said. The coveted brands include tall sandals from brands such as Christian Louboutin, Aqua Zura, Amina Mu Adi, Bottega Veneta and other European luxury brands.
Designer brands are another attraction of Neiman Marcus, said Asa Sasaki, senior accessory editor for Neiman Marcus. Especially tall sandals and light-colored versions are styled by consumers in casual clothing and jeans. “High heels make people feel comfortable, whether they’re wearing them or at home,” Sasaki said.
Sure, it didn’t mean giving up for some of Crocs and Burke in the last few months. Trend consultant Harris liked tall boots and mules, felt stuck during lockdowns, and most often moved around trying to get his party shoes out. Last winter he wore fragile chain details and square-toe high-heeled boots. “When I wore a giraffe for the first time in about six months, it looked like a baby giraffe,” he said. .. “I arrived at the mall. I was very hungry just to look great.”
While working from home, Monrose resorted to another fashion-intensive way to wear lavender pumps and take a walk in the bedroom. “I’ve always wanted to wear it,” she said. “When I wore it, I played with the Disney Princess costume drawer and felt like a kid again.”
Are People Really Wearing High Heels?
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