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Athleta bets on Germany’s Zalando for expansion in Europe

Activewear brand owned by Gap Athleta With the help of the marketing services of the German e-commerce company Zalando, we aim to strengthen our presence in Europe and reach new customers.

Athleta wants to reach new customers in Europe-Athleta

Athleta, which offers premium women’s performance and lifestyle wear with an emphasis on sustainability, has recently been introduced. The Land A platform as part of a broader growth strategy that expects to achieve $ 2 billion in net sales by 2023.

“International expansion is an important part of Athleta’s growth strategy and has great potential to grow this incredibly relevant, purpose-driven brand in Europe,” said Gap Inc.’s strategic alliance. Adrienne Gernand, Head of Licensing and Real Estate, said: release. “Theland’s extensive digital reach and personalized customer experience give us real opportunity to increase brand awareness and start expanding our business into 23 new markets.”

With the introduction of Athleta, Zalando has taken a new step towards its unique goal of expanding its sports category and becoming one of Europe’s leading online sports fashion retailers.

The brand uses Zalando Marketing Services (ZMS) to raise awareness about the launch of Athleta at Zalando. ZMS is a 360-degree marketing agency that provides brands with information and data to support their brands in identifying their European target audience, with bespoke campaigns and activations targeting specific groups with the right message. It also creates a tibation. The agency’s service is based on data from 45 million customers in 23 European markets.

Andreas Untrap, Senior Vice President of Advertising at Theland and Theland, said: Managing Director of ZMS. “This makes us a preferred partner for US brands like Athleta looking to expand their reach to new customers.”

Campaigns created by ZMS for Athleta include a dedicated landing page, apps and web teasers, and Zalando Fashion Store sponsored products. Going forward, the campaign will be expanded to various social media channels within the next few months, featured in the Zalando newsletter, and integrated with other Zalando campaigns.

Athleta’s existing “Power of She” campaign includes Simone Biles and Allyson Felix are also articulated to expand the brand’s launch at Zalando.

Cornelius Ray, Head of Sports at Theland, said:

On the other side of Atlantic ocean, Athleta recently announced a growth strategy at home Expanding wholesale partnership with outdoor retailer REI..

In the second quarter, which ended July 31, 2021, Athleta contributed $ 341 million to the parent company Gap’s total quarterly sales of $ 4.2 billion.

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Athleta bets on Germany’s Zalando for expansion in Europe

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