Authorities recruit “influencer troops” to fight vaccine lies

In March, the White House also coordinated an Instagram live chat between Dr. Fauci and Eugenio Derbez, a Mexican actor with more than 16.6 million Instagram followers who were openly suspicious of the vaccine.During their 37 minutes DiscussionMr. Darves was frank about his concerns.

“What if vaccination doesn’t protect you from new variants?” He asked. Dr. Fauci admitted that the vaccine may not completely protect people from mutants, but said, “It’s very good at protecting you from serious illness.” rice field.

Flaherty said the point of the campaign was “a positive effort to provide information.”

State and local governments take the same approach, but with smaller scales and sometimes financial incentives.

In February, Colorado signed a contract for Denver-based idea marketing worth up to $ 16.4 million. Paid creator In the state, it costs $ 400 to $ 1,000 a month to promote a vaccine.

Influencers are being paid, said Jessica Brlish, director of communications for the Colorado Public Health Department. And to be fair, we know that we have to pay for people’s work. “

As part of the effort, influencers used emoji and selfies to highlight the outcome and show where it was injected into the arm. “I joined the Pfizer Club,” Ashley Cummins, a fashion and style influencer in Boulder, Colorado, recently announced with a smiley selfie while holding a vaccine card. She added mask emojis and applause emojis.

“Uhu! This is very exciting!” Commented one fan.

The campaign’s creator’s post includes a disclosure called “Paid Partnership with the Colorado Department of Public Health and Environment.”

Authorities recruit “influencer troops” to fight vaccine lies

Source link Authorities recruit “influencer troops” to fight vaccine lies

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