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B.J. Novak’s face is on products worldwide. The Newton native isn’t sure why. – Boston, Massachusetts

Boston, Massachusetts 2021-10-27 20:35:51 –


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The image of the actor appears in various product combinations from China to Uruguay. “I’m so amused that I can’t do anything about it,” he said on Instagram.

A photo of Novak on an electric hair clipper product. BJ Novak / Instagram

Over the past few years, Swedes who bought Calvin Klein’s Encounter Cologne bottles have probably been greeted by the keen eyes of American actors.

The same goes for those who bought a particular brand of face paint in Uruguay, an electric razor in China, and a knee-length poncho in Europe.

Something about the man’s friendly look has fascinated product makers around the world. They chose his stock image from the millions for inclusion on the package. However, the man in the photo, BJ Novak, was the 42-year-old actor best known for his role in The Office, and didn’t choose perfume, face paint, or a poncho’s face.

He said on Monday that someone else picked up his photo and uploaded it to the website “years ago” where it became part of the public domain. On Instagram..

This means that images with messy hair and a shirt with a black collar are free to use without permission. As BuzzFeed said on Tuesday, many companies have been using it for years, regardless of its legality. A summary of personal care and household items from all over the world with his image. Yes, it’s Ryan from “The Office” in the box containing the clippers.

Novak shared an image of the stock photo used for face painting in Uruguay. – BJ Novak / Instagram

Novak couldn’t get any further comments through his representative. He is best known for the character of “The Office”. Ryan Howard has been promoted from an abused temporary employer to a fictitious Dunder Mifflin Paper Co. executive. Off-camera, Novak was a writer, director and executive producer. Based on the British series of the same name, it hit Sitcom in the United States. He is working on other film and television projects, including “The Premise,” the FX for the Hulu anthology series.

Novak seems to have gained fame for stock photography with humor. On Instagram, where he posted his photos on various product packages, he saved the images in a collection called “modeling.”

Novak said, “Harold to hide the pain” When “Distracted boyfriendIs used and reused all over the world.

Actor Simu Liu often Joke He is Modeling For 2014 stock images. Paid $ 120 Since then, take pictures that have appeared in everything textbook NS YMCA Flyer. “That stock photo shoot always comes back and finds a way to bother me LOL,” Liu said. twitter In 2018.

Perhaps Novak isn’t making money from his photos, as public domain images are free to use. However, Marc Misthal, chief lawyer for New York law firm Gottlieb, Rackman & Reisman, said Novak has many legal options to pursue, at least in the United States.

His lawyer can send a cease and desist letter to a company that uses his image, or he can escalate the matter by suing the company, and specializes in copyright and trademark law. Said Mystal.

However, Mr. Mystal said he believes actors are more likely to sue companies that make money from photos than those who upload photos to public-domain websites.

“It’s actually true that his face and portrait are associated with a particular product, because they use his portrait to attract customers and basically make money. “Misal said.

But if Novak’s Instagram post on Monday is any sign, he has no plans to take legal action against anyone.

“I’m so amused that I can’t do anything about it,” he wrote.

He has known about his dual life as a “model” since he posted the photo at least in 2014. Instagram Of his photo on the Cologne box showing five sets of his eyeballs overlooking a Swedish shopper.

He joked at the time, “I’m happy to announce the launch of the fragrances sold in Swedish department stores.”

This article was originally New York Times..



B.J. Novak’s face is on products worldwide. The Newton native isn’t sure why. Source link B.J. Novak’s face is on products worldwide. The Newton native isn’t sure why.

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