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Barbara J. Ritrel, 77, dies.Magazine publisher for working women

Barbara J. Ritrel, the publisher of a women’s magazine focused on contributing to the women’s workforce rather than hair and makeup, died on July 4 at her home in Cottonwood, Arizona. She was 77 years old.

Her husband, Michael Ritrel, said the cause was a complication of breast cancer.

Ritrel became a McCalls publisher owned by The New York Times Company in 1991. Kate White, who served as editor-in-chief during Ritrel’s tenure, recalled her as relentlessly positive.

“When we can’t get a particular advertising business, she will tell that person,’Tell me what you have to do next to make it happen.'” Mr White recalled. “We ignited the idea of ​​helping and empowering women,” Ritrel said.

Ritrel has become a publisher of working mothers and working women. She became president of the magazine’s parent company, McDonald’s Communications Corporation, in 1999.

According to a news release announcing her appointment, under her leadership, advertising pages in 1999 increased by more than 15% for working women and about 25% for working mothers.

Ritrel prospered during the lustrous heyday of print media, which is not always female-friendly. Female editors and executives were often siled in the areas of fashion and human interest topics.

Working women and working mothers took different approaches, focusing on their role as active participants in the workplace. That was in line with the shift in women’s cultural ideals from the domestic territory to the public territory, said Noriwe Luke’s professor at Brown University, who studies the history of women’s magazines.

The change raised the question, “How do you retain gender clues and femininity, and what are the challenges?” Dr. Luke’s said. “There were a lot of women’s magazines that covered it,” she added.

Under Ritrel’s control, working mothers include the lives of female earners (1999 “Don’t call moms”), investment advice (1998 “Maximize 401 (k)”), etc. I announced my work on the topic of. Child Care (1999 “New Twist of Tears”).

Barbara Jean Gallichio was born on February 4, 1944 in Rocco and Genevieve (Plish) Gallichio in Manhattan. Her mother was a housewife and her father worked as a shoe repairman.

She grew up in Bronx, where she attended Preston High School, a Roman Catholic school for girls, and Good Counsel College in White Plains, NY. After earning a French degree in 1965, she continued to work as a Frenchman for seven years. teacher.

She married Ritrel, a cable vision accountant, in 1972. With him, she survived by her brother James Galicio.

Ritrel joined the Times advertising division in 1972. She started out on the phone and steadily moved up the ranks, becoming Marketing Director of The New York Times Magazine in 1987 and Group Sales Director of the Times in 1989.

She retired in 2000 and moved to Sedona, Arizona with her husband two years later. They wrote in their obituary that they wanted to play golf every day.

While in Arizona, Ritrel was involved in local politics and was elected to the city council in 2010. She served for four years.

She also became a real estate agent and was active in many community organizations. A friend Tommy Acosta described her as “the natural leader of the NBL.”

Ritrel continued to speak about women’s issues. In 2017 Letter to the editor It was posted on the Arizona Republic’s digital home, azcentral.com. She argued that female senators could make advances in medical law over men.

“I must be able to do what 21 female senators couldn’t do with 13 closed-door men,” she wrote.

Barbara J. Ritrel, 77, dies.Magazine publisher for working women

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