Black Friday is best known for bargain hunting enthusiasts, but many brands use it as an opportunity to do good with a focus on helping the homeless. For example, Belstaff will donate 10% of total price sales over a three-day weekend to The Big Issue Foundation.
The high-end label said the foundation will help homeless people in the UK make money and donate jackets to all jackets they sell online, following Belstaff’s promotion this spring. As a result, he added that he was able to provide 350 jackets to homeless people.
The company said it would like to continue to support the most vulnerable people instead of offering discounts this week on Black Friday.
in the meantime, Fashion and lifestyle brand Hush has partnered with Crisis in a Black Friday charity campaign to donate 20% of all online sales to the new Connect for Crisis initiative 24 hours a day. The aim is to provide the UK homeless community with the tools and knowledge they need to find a successful and safe place to rent.
Hash said in the long-term crisis of “the ongoing goal of ending the UK homeless and ensuring that the UK government provides more low-cost housing to the vulnerable people who need it most.” I am a partner.
The decision not to participate in Black Friday is “to take this opportunity to focus on more meaningful projects.”
And Canada’s premium outerwear brand Nobis We have launched an international charity campaign called “No Cold Shoulder”. Charity Drive “aims to upcycle a gently used winter jacket and put it on the shoulders of the most vulnerable members of the community.”
Starting November 20, we want to keep more than 15,000 people warm around the world this winter season, “said Robin Yates, vice president and co-founder of Nobis.
Consumers can order resealable, biodegradable donation mailer bags from the website at prepaid postage. “To encourage donations to local charities in need of a gently worn coat.”
In the UK, the list of local charities affiliated with Stocker includes The Salvation Army Greaves (Glasgow), Upper Room Stuart (London), and St. Martin’s Housing Trust Philip Brown (Norwich).
In addition, £ 50 of the Nobis jacket purchased from Nobis.com in November will be donated to charity, and 100% of the e-commerce sales of certain No Cold Shoulder products will be donated to the Salvation Army.
This campaign is supported by Nobis’ global brand ambassador and actor Giacomo Gianniotti.
And another brand that focuses on the cause of the event is Allbirds, which we reported earlier. We are raising the price by £ 1 and donating the proceeds to the fight against climate change.
This is an interesting approach in which the label’s eco-conscious customers are fully committed to slow fashion and environmental ideas so they are ready to pay a little more for a limited period of time.
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Belstaff, Hash and Nobis focus on doing good for Black Friday
Source link Belstaff, Hash and Nobis focus on doing good for Black Friday