Oklahoma City, Oklahoma 2022-06-29 12:19:06 –
The Big 12 Conference officially introduced Brett Yomark as a new commissioner on Wednesday.
55-year-old Yomark will join the Big 12 after serving as Chief Operating Officer of Roc Nation.
He is the successor to Bob Bowlesby, who resigned in April after leading the league for 10 years.
“I’m here to help you listen, learn, add value, add resources, and shed light on the importance of college athletics,” says Yorker. “We look forward to leveraging my experience and network with the president, prime minister and athletic director to shape the future of the Big 12 brands and emphasize our collective strength.”
After graduating from Indiana University, Yorker began his sports career at the Ticket Office in New Jersey Nets. He climbed the ladder and was CEO of the Brooklyn Nets and Barclays Center from 2005-19.
“Brett is one of the most skilled and knowledgeable executives in sports and entertainment,” said Adam Silver, NBA Commissioner. “His decades of operational experience, relentless work ethic and strong industry relationships will be of great value to the Big 12, its schools and fans.”
Yormark was promoted to COO of Jay Z’s Roc Nation Agency in January after previously co-CEO of Roc Nation Unified.
The Big 12 is a transitional league, and Texas and Oklahoma announced last year that they would move to the Southeastern Conference when their rights to the Big 12 expire in 2025. I will participate in the summer of 2023.
Yomark has agreed to a five-year initial contract with an official start date of August 1.
“At Brett Yomark, we chose adaptable leaders to grow in a dynamic era. The athletics landscape at the university is evolving like the world Brett has been leading,” said Texas Tech University President. And the Big 12 Board of Directors. “He is genuine and genuine in the way he builds relationships and partnerships and is relentless in providing influence.”
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