Oklahoma City, Oklahoma 2022-06-29 18:43:59 –
Dallas (AP) – Jay-Z’s Roc Nation executive and former Brooklyn Nets CEO Brett Yormark was appointed as the Big 12 Commissioner on Wednesday.
Yomark has taken over Bob Bowlesby, who joined the league 10 years ago, after serving as an athletic director in Stanford, Iowa and northern Iowa.
Yomark’s background isn’t college athletics, but it can play an interesting role in meetings to prepare for the revenue challenges associated with the imminent departure of Oklahoma and Texas, and can be adapted to athletes who make money from the use of celebrities.
Yomark will start on August 1st, but will premiere on Big 12 Football Media Day in the Dallas area from July 13th to 14th.
“I’m here to help you listen, learn, add value, add resources, and shed light on the importance of college athletics,” says Yorker. “We look forward to leveraging my experience and network with the president, prime minister and athletic director to shape the future of the Big 12 brands and emphasize our collective strength.”
The adoption of Yormark is similar to last year’s Pac-12 commissioner selection. George Kliavkoff, a former MGM Resorts International executive, also had a broad background in digital media.
The biggest issue facing Yormark is the new media rights agreement, which is not a mix of strong Soooners and Longhorns brands. The multi-billion dollar television contract between ESPN and Fox Sports will expire after the 2024-25 school year of attending the Southeastern Conference if Oklahoma and Texas haven’t moved yet.
Within weeks of OU and Texas accepting invitations from the SEC, the Big 12 expanded with the addition of BYU, UCF, Cincinnati and Houston. If the Snurs and Longhorns don’t leave early, it could be a league of 14 teams in two years.
Yormark joined Jay-Z’s marketing agency in 2019 as Co-CEO of Roc Nation Unified for licensing and branding. The 55-year-old was promoted to Chief Operating Officer of the company in January.
Prior to Roc Nation, Yomark oversaw the relocation of the club from New Jersey and the construction of the Barclays Center, spending almost 15 years in Nets. Yomark left Nets after Joseph Tsai bought an interesting control in 2019.
Yomark was a member of NASCAR before Nets and oversaw a $ 750 million contract with Nextel Communications for naming rights for the circuit’s top racing series.
“Bret is one of the most skilled and knowledgeable executives in sports and entertainment,” said NBA Commissioner Adam Silver. “His decades of operational experience, relentless work ethic, and strong industry relationships are of great value to the Big 12, its schools and fans.”
Not as dire as when Bowlesby took over, Yomark will join the Big 12 at uncertain times. The 70-year-old Bowlesby will retire, but he plans to move to a tentative role until his contract expires in 2025.
The 2012 league ended its two-year period, when it lost four schools at three other meetings and was sometimes on the verge of collapse. The Big 12 eventually settled in a 10-team league with the addition of TCU and West Virginia, and soon after hiring Bowlesby to secure a favorable media deal.
The Big 12 enjoyed a relatively stable condition for almost a decade before the shock from Oklahoma and Texas last summer. Now the conference must fight the perception that the loss of the Snurs and Longhorns is one step lower than other Power Five conferences.
Big 12 names Roc Nation exec Yormark as next commissioner Source link Big 12 names Roc Nation exec Yormark as next commissioner