Box truck advertising ‘don’t get vaccinated’ was a stunt – Riverside, California

Riverside, California 2021-09-24 17:56:40 –

The box truck that tells people not to get vaccinated was actually a promotional stunt encouraging the COVID-19 vaccine in Charlotte, North Carolina.

On Sunday, September 19, a box truck with a rare message was discovered in Charlotte prior to the match between the Carolina Panthers and New Orleans Saints. “Don’t vaccinate,” said the truck sign with the funeral hall logo. According to people on social media, the track was orbiting around the soccer stadium.

The truck quickly became viral, and some online users wondered about the message behind marketing.


Was the mobile sign a legitimate advertisement for a funeral hall?

Source of information


No, the box truck that says “Don’t get vaccinated” wasn’t a legitimate funeral hall ad. It was a stunt that encouraged vaccination.

What we found

The Box Truck was created as part of an advertising campaign by Boone Oakley to encourage vaccination. BooneOakley acknowledged the achievement of creating with a Twitter account.

Wilmore Funeral Home is a fictitious funeral home, and when someone visits wilmorefuneralhome.com, they say, “Vaccine now. If not, see you again.”

The site then redirects the visitor to the Charlotte-based StarMed Healthcare vaccination site. Here, the user can register to receive one of the three COVID-19 vaccination shots. StarMed Healthcare is one of the largest providers of COVID-19 testing and vaccination in Charlotte Metro.

Chris Dobbins, Head of Relationships and Responses for StarMed, I told Charlotte Station WCNC The campaign was fully organized by Boone Oakley and couldn’t come any further.

“I got a call about all of this excitement,” Dobbins said. “Hey, I was redirected to your site.” I had to do some homework, but the company had a really good experience with StarMed and actually made us the landing point for this ad. I found that I was using it. ”

Claire Oakley, along with Boone Oakley, told Verify that people strongly feel that they should protect themselves and be vaccinated. In North Carolina About 52 percent Part of the population has been fully vaccinated, and Oakley said he hopes the truck will allow people to see things from a different perspective: the funeral hall perspective.

She said the truck “gets attention in a completely different and unexpected way, to get people to look at this issue from a different perspective. And hopefully, consider vaccination.

StarMed Healthcare tweeted that a marketing campaign has succeeded in encouraging unvaccinated individuals to vaccinate. The number of COVID-19 vaccination appointments registered with StarMed increased by 22% compared to the previous week before the campaign.

Other articles on VERIFY: Yes, fully mature children can opt out of the COVID-19 vaccine trial

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