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British fashion designer Matty Bovan wins the 2021 International Wool Secretariat Award

UK-based fashion designer Matty Bovan has won the 2021 International Wool Mark Award and the Karl Lagerfeld Innovation Award. Bovan became fellow British designer Edward Clutchley (who won a doubleback in 2019) after a heavyweight panel in the industry chose him as the winner at a special virtual event earlier this month. I joined.

The International Wool Secretariat celebrates fashion talent around the world to showcase the beauty and variety of Australian merino wool, the event organizer said in a press release.

His technically advanced jacquard weave design, unique style, intricate design, advanced understanding of both knit and weave techniques, strong color combinations, sustainable approach to local procurement and production Bovan’s sensibility and conceptual approach to fashion impressed the judges.

“When you look at your collection, you see a real thirst for things to move forward and show people what you’ve never seen before. It’s really necessary now and it’s very exciting,” said the American. Fashion designer Tom Brown said. He attended the jury alongside Carine Roitfeld, Eve Kamala, Shaway Ye, Sinéad Burke, Tasha Liu, Tim Blanks and Julie Davis.

Bovan’s Ode to the Sea is inspired by travel and escapism. Experience a traumatic event and come out on the other side. Based in York, Bovan worked with local suppliers and manufacturers to support local businesses, craftsmen and craftsmen through a close supply chain network.

Bovan used AW Haynesworth roll-end cloth, screen printing and hand painting to bring new life to the discarded fabrics. According to the release, the limited production in-house has made the dead stock fabric a commercial limited edition.

“It’s a great honor to win these awards and I’m very excited about where it takes me,” Bovan said. “I was already very excited about the Woolmark Awards platform and experience. By joining the International Wool Secretariat, I want to enhance my brand and raise awareness and knowledge of how to operate as a business or label. It’s great and I’ve loved it every minute. “

Fiber2Fashion News Desk (KD)

UK-based fashion designer Matty Bovan has won the 2021 International Wool Mark Award and the Karl Lagerfeld Innovation Award. Bovan became fellow British designer Edward Clutchley (who won a doubleback in 2019) after a heavyweight panel in the industry chose him as the winner at a special virtual event earlier this month. I joined.



British fashion designer Matty Bovan wins the 2021 International Wool Secretariat Award

Source link British fashion designer Matty Bovan wins the 2021 International Wool Secretariat Award

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