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Browns kidswear debuts with big names, new entries and exclusive products

Kidswear has become the next big thing in 2021 Harvey Nichols Entering this category earlier this year, many other brands will debut.But on thursday Browns The kidswear entry announced in May has finally landed, so to grab the spotlight.

Browns

The company said, “We will cater to the coolest kids in the best fashion, along with exclusive capsules from a brand new brand in this category.”

The current “carefully curated edits across apparel and accessories” are from newborns to 16 years old, and a few months later “the first kidswear capsules and exclusive products such as the Hunza Baby G” will be available. off white, Palm Angels And Zimmerman, and powerful edits from Alexander McQueen, Burberry, Chloe, ERL, Fendi, Givenchy, Gucci, Moncler, Rick Owens, Stella McCartney, Stone island And Versace. “

Ida Petersson, retailer’s purchasing director, said the move to kidswear was “a natural evolution for Browns and we felt we had a really good time here. We for our kids and their parents. We want to create a destination that evolves beyond clothing and a place where luxury meets unexpected things in the future with some amazing collaborations.

The company is driving this move with public relations and marketing. Honey, I reduced fashion. This is said to be “a playful spin of a fascinating fashion editorial that kids control and co-produce magical things.”

Taken in Alexandra castle, London, by Ronan Gallagher, by Ola Ebiti.

The kidswear debut adds a playful take to the Browns logo, and the children of Browns employees “use their bright and colorful hearts to give us a youthful, eye-opening imagination. I was asked to do it.

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Browns kidswear debuts with big names, new entries and exclusive products

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