Burberry continues to check many of the first from the bucket list, the latest being the announcement of a partnership with Team Kubekanext Hash. This makes the British brand the first luxury fashion brand to partner with the Tour de France team.
Qhubeka NextHash is a multicultural and diverse team based in South Africa, the Netherlands and Italy. This is a purpose-driven, high-performance UCI World Tour cycling team competing to raise awareness and funding for the South African nonprofit Qhubeka.
Formerly known as NTT Pro Cycling, the team became the first African cycling team to obtain a UCI World Tour license in 2016. We are also affiliated with ASSOS, a Swiss cycling apparel manufacturer.
Burberry support will begin on June 26th and will continue until 2021. Its logo and Thomas Burberry Monogram will be onboard Team Qhubeka Next Hash cycling jerseys and tour vehicles.
The name of the team means “go ahead” in Nguni, and charities allow people to earn bicycles through their non-profit programs. This is also supported by a donation from Burberry. The end result of all this is to help students go to school, help healthcare professionals access more patients, and help first responders transport to people in need of life-saving equipment.
It’s a wider move to see fashion labels sneak deeper than ever for good reason as part of their response to consumers who expect good things in the world and their own staff who expect such a move. Is part of.
Rodman Lee, head of marketing for the company, said: [Qhubeka’s] The spirit of integrating diverse cultures and backgrounds to focus on high performance while having a meaningful positive impact on the surrounding community. ”
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Burberry is the first luxury fashion label to sponsor the Tour de France team
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