Tech

BuzzFeed will be released. But what about Vox Media, Group Nine, and Vice?

“For us, it’s a matter of ambition and opportunity, and we’re ambitious,” said Jim Bankoff, Vox Media’s CEO. “We will evaluate our options, but we will do it from a powerful standpoint.” He did not comment on financial details or potential deals.

Group Nine discussed the possibility of its own merger with major publishers, including Vox Media. SPAC listHowever, according to three people with knowledge of the problem, nothing has happened so far. In an interview, Group Nine director Ben Leller said the company was “envious” given recent sales growth.

“SPAC clearly allows us to be even more ambitious,” he said.

Group Nine’s option is a contract with one of its biggest backers, Discovery Inc.Recent media giant Orchestration bold Acquisition Of WarnerMedia in an effort to compete better in streaming. Group Nine’s properties helped drive hundreds of thousands of new customers to Discovery Streaming. platform Through content partnerships, you become an attractive acquisition target.

The digital advertising market thrived during the pandemic as people started using more online. BuzzFeed, Vox Media and Group Nine all benefited. Still, their profits were nothing compared to the amount brought by the digital giants.

“Bread crumbs from Facebook, Google and Amazon are cakes from Vox, Group Nine and Buzzfeed,” said Brian Wieser, chief analyst at GroupM, the media investment arm of advertising firm WPP.

The inequality underscores the need for ad-driven publishers to continue to grow.

BuzzFeed’s entry into the open market could bring benefits to BuzzFeed. In addition to cash, you will be able to use stock as a currency to make other transactions along with your HuffPost purchase.

“There are other exciting companies that have the opportunity to pursue further acquisitions,” said Jonah Peretti, co-founder and CEO of BuzzFeed, last month.

When asked if BuzzFeed would consider entering the subscription business, he said in a recent interview: Why not? “

BuzzFeed will be released. But what about Vox Media, Group Nine, and Vice?

Source link BuzzFeed will be released. But what about Vox Media, Group Nine, and Vice?

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