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Calvin Klein & LouisVuitton Top 2 Reliable Brands for US Customers

Calvin Klein, an iconic American brand that has existed since 1968, has been rated as the most trusted fashion brand by American consumers for sharing personal data, according to a recent survey. French luxury market leader Louis Vuitton was ranked second in the very strong, and Banana Republic, founded in 1978, was ranked third in the field of 24 well-known fashion brands.

The innovative new Data Trust Index (DTI) from the Luxury Institute and Data Lucent measures the level of confidence that digital consumers have in licensing large amounts of digital platform data (Google, Facebook, Instagram, etc.) and other personal data to premium. To do. Luxury brand in exchange for rewards and perks.

Overall, six luxury brands ranked in the top ten. This presents an opportunity for luxury and premium fashion brands to connect directly with their customers to build mutually loyal in-house data relationships with the most descriptive and predictive data, Luxury Institute and Data Lucent. Said in the media release.

Calvin Klein, an iconic American brand that has existed since 1968, has been rated as the most trusted fashion brand by American consumers for sharing personal data, according to a recent survey. French luxury market leader Louis Vuitton was ranked second in the strongest, and Banana Republic, founded in 1978, was ranked third in the field of 24 fashion brands.

The first DTIUS survey of this type is based on a nationally representative sample of 1,008 consumers aged 18-49 years, with a minimum income of $ 75,000 (sample total average income of $ 200,000), male. 54%, 48 are women’s participation rate. Respondents reported that YouTube (82%), Google (79%), Facebook (78%), Amazon (76%) and Instagram (75%) are regularly used digital platforms.

On the most important key questions in the survey: 83% of all respondents, including 89% men and 78% women, trust to use them for their services under their control. We are ready to license your digital platform data to your brand. Needs, and the needs of other consumers in a personalized way.

The survey asked consumers to rate 24 fashion brands in the mass, premium, and luxury segments. Consumers have shown which of the brands presented on the randomized list is the most reliable to license their data for rewards and benefits of value to them. The brands on the list are Antilles, Balenciaga, Banana Republic, Barberry, Calvin Klein, Chanel, Coach, Dior, Dolce & Gabbana, Ferragamo, Gap, Giorgio Armani, Gucci, Hermes, Kate Spade, Louis Vuitton, Lulu Lemon. It was Mark Jacobs. , Michael Kors, Prada, Ralph Lauren, Saint Laurent, Tory Burch, Versace.

Fiber2Fashion News Desk (KD)



Calvin Klein & LouisVuitton Top 2 Reliable Brands for US Customers

Source link Calvin Klein & LouisVuitton Top 2 Reliable Brands for US Customers

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