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Calvin Klein taps Heron Preston for creative collaboration

Iconic Fashion brand owned by PVH Calvin Klein We welcome San Francisco-born artist and designer Heron Preston as a creative consultant for our collaborative collection, due out in the spring of 2021.

Preston has been working with Calvin Klein for a year-Instagram: @heronpreston

Calvin Klein’s next collection, entitled Heron Preston, offers gender-neutral and sustainable sourcing apparel such as denim, T-shirts, sweatshirts, parkers and underwear. The price of the piece ranges from $ 36 to $ 298.

In a post posted on Preston Instagram In his account on Tuesday, the designer revealed that he had been working secretly with Calvin Klein for a year.

“We have this idea of ​​working with a variety of visionary and creative people to help tell the story of Calvin Klein through a lens of their perspective and experience with the brand,” Jacob said. Explained. JordanTo WWD, Global Chief Merchant of Calvin Klein, Head of Product Strategy and New Product Ventures.

“I consider this project to be the first step. It is the awakening of the brand and brings us closer in the connection between culture and creativity. It is the formation of interrelated partnerships and we. It helps tell our story in ways we can’t do on our own, “he added.

Preston’s brand of the same name, launched through Off-White’s Italian parent company, Newguard Group, Paris fashion week New Guards Group has been acquired by London-based Farfetch.

Preston has worked with a variety of collaborators. Kanye West From Virgil Abloh to Levi’s, Gap, Nike and even the New York City Department of Health.

Following the digital media preview on April 20, the Calvin Klein collection Heron Preston will be available on April 23 not only in the United States, but also in some markets in Asia and Europe.

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Calvin Klein taps Heron Preston for creative collaboration

Source link Calvin Klein taps Heron Preston for creative collaboration

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