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Campbell’s soup cans get first redesign in 50 years – Pittsburgh, Pennsylvania

Pittsburgh, Pennsylvania 2021-07-27 13:44:00 –

The Campbell’s Soup Can label has been redesigned for the first time in about 50 years. A scrutinized customer will notice that the famous red and white design remains, but the Campbell logo has been slightly modified based on the original signature of founder Joseph Campbell, eliminating the shadows. font. Other changes include the word “soup” printed in a new font and a slanted “O” in favor of the brand’s original label from 1898. The redesigned Campbell’s signature C “is used in Fleur de Lis next to the word soup. The varieties that receive the redesigned label include tomato, chicken cream, mushroom cream, and chicken noodles. The Campbell Soup Company said in a statement that the redesigned cans are now being rolled out to store the shelves. This change “has the same comfort, goodness and Americana feel as its predecessor. I will wake you up. ” The soup maker said he wants to “rethink” the brand for a new generation of customers who are increasingly cooking at home for a pandemic. Video above: Why chicken soup always feels good when sick To celebrate the launch, Campbell’s first non-fungible token (NFT) with a new label from 5:30 pm EST on Tuesday And the revenue benefits Feeding America. The brand hired street-style artist and illustrator Sophia Chan to create the NFT, “a tribute to Campbell’s continued evolution through the iconic design that Campbell has created over the years.” Of a pandemic. But this year it wasn’t very profitable due to rising supply chain costs and inflation. The company announced in June that it would raise prices charged to retailers and other customers by an average of about 5% later this year.

Label Campbell’s soup can It has been redesigned for the first time in about 50 years.

Eagle Eye customers will notice that the famous red and white design remains, but the Campbell logo has been stripped of shadows and has a slightly modified font based on the original signature of founder Joseph Campbell. Received “Modern Logo Scriptures” including.

Other changes include the word “soup” printed in a new font and a slanted “O” as a tribute to the brand’s original label from 1898. Also, the redesigned Campbell’s signature “C” is used in Fleur de Lys next to the word soup. Varieties that receive the redesigned label include tomato, chicken cream, mushroom cream, and chicken noodles. The redesigned cans are currently being deployed to store shelves.

Campbell Soup Company said in a statement that the change “evokes a sense of comfort, goodness and Americana” like its predecessor. The soup maker said he wants to “rethink” the brand for a new generation of customers who are increasingly cooking at home for a pandemic.

Video above: Why chicken soup always feels good when sick

To commemorate the launch, Campbells launched its first ever sale Non-fungible token (NFT) of New label Starting Tuesday at 5:30 pm EST, earnings will benefit Feeding America. The brand used street-style artist and illustrator Sophia Chan to create an NFT that is “a homage to Campbell’s continued evolution through the iconic design that Campbell has created over the years.”

Campbell soup sales surged last year as people evacuated into place due to a pandemic. But this year it wasn’t very profitable due to rising supply chain costs and inflation. The company announced in June that it would raise prices charged to retailers and other customers by an average of about 5% later this year.

Campbell’s soup cans get first redesign in 50 years Source link Campbell’s soup cans get first redesign in 50 years

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