Canada goose On Tuesday, we announced a multi-year partnership with the National Basketball Association (NBA).
The partnership includes exclusive product collaboration for the NBA’s annual All-Star celebration, while looking at the Los Angeles-based brand’s capsule collection. Rhude, 2021.
“Canada Goose is a brand that has been coveted for decades in the influential areas of film, entertainment and sports. This multi-year partnership is an important milestone for Canada Goose and the NBA. Design is also the perfect tip-off partner for Rhude, the first design partner known for its culturally influential approach, “Dani said. lease, President and Chief Executive Officer of Canada Goose. “It looks different this year, but I’m proud to celebrate the players who have always supported us.”
This year’s collection includes a 4-piece unisex outer capsule inspired by the Canada Goose archive. Each style reflects that tradition. The items feature quilting, patches, bold branding, vintage wash colors and prints, all with clues to a different design than Ludo.
The highlight of the collection is the freestyle vest. This is a must-have for layering, suitable for shoulder season, transient temperatures and best protection. It will be available and available for sale to all 2021 NBA All-Star participants. Similarly, a relaxed-fitting trench coat, the Portage Jacket offers versatility and convertible length.
Completing the collection are two hoodies known as the Canada Goose Classic, including Chilliwack Bomber and Macmillan Parka, finished with a Canada Goose disc, NBA logo and Rhude patch.
“The NBA blends culture, socio-economics and connects people around the world in the name of sports. Canada Goose is an innovative lifestyle brand and redefines the category. These two symbols It was easy to partner with a new brand, “says Rhuigi Villagesñor. , Founder of Rhude. “This collaboration is a homage to athletes who respect the legacy of both the NBA and Canada Goose and are already anxious for the brand.”
The first year of the partnership will also include the launch of the Play in the Open Challenge, which will begin on March 4th at TikTok.
The challenge begins with Tip Off Crew, including Rhude founder Rhuigi Villageñor and NBA Center James Wiseman, who will challenge you to perform the best basketball tricks, join your followers and share your basketball skills.
This isn’t the first time Canada Goose has partnered with the NBA. The Canadian brand launched activation during the NBA All-Star 2016 in its hometown of Toronto. There, the company created a limited edition co-branded hoodie for both NBA All-Star teams.
The 2021 NBA All-Star Game will take place on Sunday, March 7th at State Farm. Arena In Atlanta. Rhude’s Canada Goose and NBA Collection will be available at select Canada Goose retailers on March 5th and will be available online at canadagoose.com in the United States and Canada.
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Canada Goose Signs Multi-Year Partnership with NBA
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