Cecilie Copenhagen announced on Thursday that it will change its name to Summary Copenhagen on July 29th.
“Rationality is simple. We have always decided to commit to summer, our important source of inspiration. Fancy in the sun, endless summer nights, and sunny afternoons. The softness of the product has driven our design philosophy from day one.
Over the past year, the company has been working hard to reassess our identity to understand that it’s time to move away from’Cecile’and fully embrace what we know all the time. We’re known for our high quality apparel and unique brand spirit — our designs have always been a summer ode, and now our name is. “
The new name includes elements such as the new “fingerprint-adding humanity to each design offered in two new colors: the soft morning yellow sun and the purple sunset sky.”
The brand said the new identity will be available on all online channels of B2C clients at the end of this month, along with the main AW21 collection.
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Cecilie Copenhagen renamed to Summary
Source link Cecilie Copenhagen renamed to Summary