Pele, Dolly Parton, and the Dalai Lama have little in common apart from this. In the days of March, it became the latest celebrity case study on the health benefits of the Covid-19 vaccine.
“I’d like to tell the cowards, don’t be such a chicken squat,” said Parton, 75. Said in the video After receiving the vaccine in Tennessee, she posted on Twitter. “Get out there and get your shot.”
This is not the first time public figures have thrown their popularity behind efforts to change the behavior of the general public. In medicine, celebrity endorsements tend to echo or enhance the message that health authorities are trying to publish, whether they are receiving vaccines or other treatments. Catherine the Great was inoculated in Russia in the 18th century Against smallpox As part of her campaign to promote nationwide expansion of the procedure. Almost 200 years later “Behind the scenes of the Ed Sullivan ShowElvis Presley has vaccinated polio to reach out to endangered teens.
But does the star-studded endorsement really work? necessarily. Epidemiologists say there are many warnings and potential pitfalls, and there is little scientific evidence to prove that approval actually promotes vaccine intake.
“Few people actually give celebrity weight of expertise,” said epidemiologist and editor René F. Najera says. Vaccine history Website, Philadelphia Physician College Project.
“Currently, changes are being made by social media and the social influence of the younger age group,” he added. “But most of the time, we still listen to our peers more than some nominal people.”
As vaccination campaigns accelerate around the world, seeing attention-grabbing support is one of the latest — And among the strangest — Online rituals of the Covid era.
To help track the phenomenon, New York Magazine during the winter Running list Of newly vaccinated celebrities including Christie Brinkley (“cake”), Whoopi Goldberg (“I didn’t feel it”) And Mandy Patinkin (“One of the few benefits of being old”).Indian journalists did the same Bollywood movie star..
In Europe, a photo of a male politician Take a shot shirtless Produced many memes. Oregon epidemiologist Dr. Esther Choo joked on Twitter that French health minister Olivier Véran is running a public relations campaign called “Operation Smoldering.”
Such posts are noteworthy because millions of people can instantly see the raw mechanism of vaccination (such as needles) when there is skepticism about the Covid vaccine. I’m stubbornly working hard in America Or later. For example, a rapid testimony by Pele, Ms. Parton, and the Dalai Lama in March reached a total of over 30 million followers, encouraging hundreds of thousands of engagements across Twitter, Instagram, and YouTube. During April Singer Ciara hosted a star-studded NBC special Former President Barack Obama and his wife Michelle Obama, and Lin-Manuel Miranda, Jennifer Hudson, Matthew McConaughey, etc.
“This type of approval may be especially important if confidence in government / public sources is very low,” said a psychologist at the University of Manchester, UK, who studied public health interventions during a coronavirus pandemic. Tracy Epton said in an email.
In the 1950s, Elvis Presley agreed to get the polio vaccine, helping the National Pediatric Paralysis Foundation reach demographers who are “difficult to educate and stimulate by traditional means,” or teenagers. It’s time to agree to do it. Lecturer of contemporary American history at the University of Bristol, England.
“I think Elvis helped make vaccination look” cool “as well as responsible behavior,” said Dr. Moseley.
And in Indonesia, researchers found it with the pre-coronavirus Experiment When 46 celebrities agreed to tweet or retweet pre-vaccination messages, their posts were more popular than similar posts from non-celebrities. Researchers found that it was especially true when the celebrity delivered the message in his own voice rather than quoting someone else.
“Their voice is important,” said Indonesian economist and co-author of the study, Vivi Alatas. “It’s not just the ability to reach followers.”
But in most cases, the science that links celebrity support to behavioral change is scarce.
One reason is that people generally Consider what’s in your personal networkDr. Najera said it is not a celebrity, but the best source of advice on changing their own behavior.
He quoted 2018 Research It was rarely rated by gun owners in the United States as an effective communicator for safe gun storage. Owners were much more likely to trust law enforcement officers, active military personnel, hunting or field groups, and families.
Dr. Najera and other researchers have convened an American focus group to urge them to decide whether to agree to vaccination with Covid-19. He states that the main finding so far is that the rate of ingestion or hesitation often corresponds to vaccination behavior between racial, ethnic or socio-economic peer groups of a particular person. It was.
Ho Phi Huynh, a professor of psychology at the University of Texas A & M in San Antonio, said that celebrity vaccine recommendations tend to have a “spectrum of effect” because the degree of praise of stars varies widely from fan to fan. I did. According to Dr. Huynh, some consider celebrities to be just entertainment, while others form attachments that can make up for the lack of genuine relationships in their lives.
“So if you go back to Dolly and people recognize her as a” typical liberal “celebrity, it may have little effect on the big factions in the country,” he said.
In Indonesia this winter, it took mega celebrities only a few hours to weaken their support for their vaccine.
The government has entertainer Rafi Ahmad (34 years old) In the beginning of the country You will receive a Covid shot in January. “Don’t be afraid of vaccines,” he told Instagram followers. He was close to 50 million at the time, almost one-fifth of the country’s population.
That night he was found having a party without a mask, and Accused of losing public trust..
“Please try to do better than this” Shinna Sherinamnaf, An Indonesian musician told Ahmad and her about 11 million followers on Twitter. “Your followers rely on you.”
Celebrities support the Covid vaccine. Is it useful?
Source link Celebrities support the Covid vaccine. Is it useful?