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CFDA looks back on its efforts during a challenging year unique to fashion

The Council of Fashion Designers of America (CFDA) publishes its 2020 Annual Report, focusing on initiatives implemented to support the U.S. fashion industry in the face of the Covid-19 pandemic. ..

CFDA Chairman Tom Ford-Photo: CFDA

In particular, the organization cautioned against the decision to reuse the 2020 CFDA / Vogue Fashion Fund as a funding initiative, ACommon. thread, Was released in March last year. The campaign included a series of videos telling stories of people affected by the health crisis with the aim of raising both awareness and funding for members of the American fashion community.

Includes donors to the cause Ralph LaurenGave the project the first $ 1 million gift.The Elaine Gold Launch Pad program is also available with the Accessories Council. CFDA – This offered $ 250,000 and promised an additional match with donations up to the same value, for a total donation of $ 500,000.

Elsewhere, CFDA’s Fashion Manufacturing Initiative (FMI) has partnered with the New York City Economic Development Corporation to donate $ 500,000 to A Common Thread, reserved exclusively for NYC-based fashion makers and their employees.Another $ 500,000 Amazon fashionAlso, in collaboration with Vogue and CFDA, we created Common Threads: Vogue x Amazon Fashion. This is a digital storefront dedicated to the collections of today’s American designers.

Other donors included Michael Kors. Kering, NS coach Foundation, Nordstrom, Instagram, Johnny Ive, Tom ford, Tory Burch When Pierre Eve Roussel, LVMH, Tom Brown New York, and Natasha and Adar Punawara Foundation.

Ultimately, A Common Thread raised $ 5.1 million and was distributed to over 160 designers, brands, retailers, manufacturers and organizations. Among the winners, $ 1 million was donated to Icon360. This is a non-profit organization founded by Harlem fashion law Brandis Daniel to provide color designers with the relief they are allowed during a pandemic.

Indeed, social impact and diversity are another important part of the 2020 CFDA’s efforts to sharply alleviate racial inequality in American society due to George Floyd’s shocking death and subsequent events. It was the focus.

In June, CFDA Chairman Tom Ford and CFDA CEO Steven Kolb outlined a new initiative aimed at promoting diversity within the domestic fashion industry. These included the creation of employment programs that seek to place black talent in all areas of the fashion sector, and the creation of mentorship and internship programs focused on black students and recent graduates. .. Diversity and inclusion training was also provided to CFDA members, and donations were made to the NAACP and Campaign Zero.

This first action led to the launch of the CFDA Impact Initiative with the mission of “identifying, connecting, supporting and nurturing fashion black and brown creatives and professionals.”

In addition, Designers Hub, a non-profit organization founded by model and activist Bethann Hardison with the support of CFDA to support black designers and black-owned fashion brands, is funded by A Common Thread and Tom Ford International. Received the offer. To award a grant to 10 designers.

Bethann Hardison, Founder of Designers Hub-Photo: CFDA

As the organizer of New York Fashion WeekThe CFDA also faced the question of how to host important industry events when it is not possible to directly enforce Covid-related restrictions. The organization’s response was delivered in the form of Runway 360, a digital platform built in less than four months in collaboration with creative agency De-Yan.

Launched in time for the September 2020 season, Runway 360 featured 82 participating brands in its debut and expanded to 133 designers during Market Week. The platform provides a one-stop environment for brands and designers to carry out the launch of a complete collection, while allowing stakeholders from different fashion industries to engage with each other and discover the latest collections all year round. Is intended to provide.

“When I took office as CFDA President in 2019, no one could have predicted that we were on the verge of a pandemic. Covid-19 disrupted our lives and our business. And hit fashion from every angle, “Tomford said in the opening letter of his annual report.

“We are proud that CFDA supports American fashion at all levels,” he added. “We have the opportunity to reshape American fashion into a major industry of the future. This is the beginning of the matter.”

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CFDA looks back on its efforts during a challenging year unique to fashion

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