IT is easy Be optimistic about the future of Europe as you drive through the hellish landscape of dystopia, shoot police and decapitate pedestrians with a samurai sword. This opportunity is due to the Polish video game “Cyberpunk 2077”, which was released before Christmas after a 10-year development period. Selling 13 million copies for up to $ 60 in the first 10 days, buyers were tempted by excessive violence, a combination of one-armed terrorists played by Keanu Reeves, a mysteriously dressed woman. The pre-launch hype has become a Warsaw-based creator. CD Projekt is one of the most valuable publicly traded companies in the country, a rare example of a successful European business at the frontier of industry in the 21st century, and you will not fall in love with the reputation built in the last century. Even in-game currency offers something that euro enthusiasts support. In cyberpunk folklore, the main currency, the “vortex,” is based on the euro.Society may have collapsed into a living nightmare, but at least EUSingle currency has survived.
But what would have been a rare technical victory for European businesses soon turned into a farce. The game started while the bugs were still scattered, much like the real euro. Performance was so poor on older consoles that Sony, the world’s largest console maker, took the unusual step of pulling the game out of the store. In one scene, an unfortunate reviewer had an epileptic seizure. CD The project moaned and apologized. The stock price was halved due to a flood of complaints and refund requests. The paper millionaire created among the management of the Polish company has become a paper millionaire again. A unique cocktail of success and embarrassing failure of “Cyberpunk 2077” is a parable of the entire European video game industry. It also speaks of something about Europe’s economic position in the world.
Let’s start with positive. If a Polish movie studio managed to make a million-dollar movie in just a few weeks, as Cyberpunk 2077 managed to do, part of the acting would be awkward and there would be holes in the plot. If so, it would be unreasonable to complain. .. CD The project is not alone. French peer Ubisoft is behind popular series such as “Assassin’s Creed”. In this series, players can blow away their bloody desires on the historic European rooftop. Hosts of other small developers are scattered throughout the block, from Bucharest to Helsinki via Berlin. Polish and French game designers are focusing on the best-selling list for the same reasons as Swedish pop stars. They have the knack for knowing what people like. In an industry worth $ 140 billion a year, it’s about three times the global box office revenue of movies, which is a useful skill.
However, Europe’s success in this area is limited. European companies have been dwarfed by their American and Chinese rivals. Two major US competitors, Electronic Arts and Activision Blizzard, are about three and six times larger than Europe’s biggest competitors, respectively. Companies that are showing signs of growing on a serious scale are quickly preyed on by American and Chinese rivals. In 2014, Microsoft acquired Minecraft maker Mojang for $ 2.5 billion. Tencent dominated Finnish mobile gaming company Supercell in 2016, valuing the group at $ 10 billion. Europe is always relatively short of capital compared to the United States, but especially when it comes to video games, broker Bernstein’s Matti Littunen points out. In many cases, continental investors are not interested in this genre.
Just as Europe couldn’t create its own Amazon or Facebook, it couldn’t control the platforms that dominate video games. They are managed by hardware distributors such as Microsoft and Sony, or American distributors such as Valve, the world’s largest owner. PC-Game store, Steam. These previously successful land acquisition companies, such as Microsoft, Google, and Amazon, could be ambitious in ways that European rivals simply can’t match. It is these giants that are set to dominate new markets by streaming games, such as the rise of cloud gaming.Sawedged perch Spotify is a rare technical success in Europe, rather than being purchased individually as it is today. People’s attention is a finite resource that makes money, and European companies are not in my position because of previous failures. Young European tech companies will pay for their father’s sins.
Perhaps Europe is happy to be a niche player in a world where its business is dominated by American and Chinese companies. Being owned by others is not the end of the world. Asset stripping in the creative industry is a silly idea. It doesn’t make sense to buy a creative company and fire everyone. Indeed, the quality of the game’s work can be exaggerated. (In the worst case, it’s a high-paying growl job, ensuring that the horse’s digital testicles contract in the right way on cold days.) But video games are a growing industry and the economic outlook is increasing. It is crucial for diversifying blocks. It is relatively well spread throughout the continent. Why should someone care, as long as some work and investment remains?
But this attitude goes against the goals of European leaders who are anxious to make the union a proper superpower.The· EU You can regulate your business, but you can’t help build your business. It should start with more attention to the future-oriented industry. Instead of being cherished, sectors like video games are forgotten. Hidden by traditional industries that have the ears of national politicians. It was rejected as a nerd too by Ruby, who influences the creative sector.More Dirigisme Europe is inevitable, and EU Instead of helping older industries stick, they should at least focus their efforts on industries with a bright future. Similar to the unplanned launch of Cyberpunk 2077, the European video gaming sector is still successful, but it could be much better. Unfortunately, in the minds of European lawmakers, the continent’s wealth-rich 20th-century industries: automobiles, chemicals and banks are still kings. Unless that changes, come in 2077, there may be no vortex around. ■■
This article was published in the printed European section under the heading “Cyberpunk”.
Charlemagne-Failed Launch of “Cyberpunk 2077” | Europe
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