Cherokee nation chief wants Jeep to stop using tribal names in SUVs

2019 Jeep Cherokee Trail Hawk

Source: Fiat Chrysler

The Cherokee nation’s chief wants the Jeep to stop using tribal names in SUVs, saying “pasting our name on the side of the car doesn’t praise us.”

Jeep began using the Cherokee name over 45 years ago, including the brand’s best-selling Grand Cherokee SUV. We also offer a compact SUV called the Cherokee, the third-selling car in the United States last year.

“We think it’s time for both companies and team sports to stop using Native American names, images and mascots from products, team jerseys and sports in general,” said Cherokee Jr. The chief of the Cherokee state said in a statement. “I’m sure this is coming from where it was intended, but pasting our name on the side of the car doesn’t praise us.”

2021 Jeep Grand Cherokee L

Fiat Chrysler

Hoskin’s statement was originally Sent to car and driver In response to an inquiry as to whether the tribe tolerated the Jeep using the Cherokee name on the vehicle. Julie Hubbard, a spokeswoman for the Cherokee state, said Hoskin also told the Jeep. Stellantis, He did not allow the use of the Cherokee name during a call with at least one company official last month.

“The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language, and to be meaningful with federal-recognized tribes of cultural relevance. It’s about having a dialogue, “said Hoskin.

In an email statement, Jeep said the vehicle name was “carefully chosen and nurtured over the years to celebrate and celebrate the integrity, skill and pride of the Native Americans. The company is more than ever. “Open dialogue with Cherokee Nation Principal Chief Chuck Hoskin Jr. with respect.”

Hoskin’s criticism follows that some companies and sports teams have stopped using brand names and logos that use ethnic stereotypes and caricatures.They include food brands such as Aunt Jemima And Uncle Ben In addition to renaming and packaging, Land O’Lakes removes the Native American female image from the package.Sports teams including Major League Baseball Cleveland Indians And of the National Football League Washington Team, formerly RedskinsAlso, we have removed Native American images and names from the franchise.

Jeep has been selling the Grand Cherokee since 1992. A New generation vehicleIs scheduled for later this year, including a three-line variant. According to Car and Driver, the company first began using the name Cherokee in vehicles in 1974. After abolishing the Cherokee name in 2002, we reintroduced a vehicle with that name in 2013.

A spokeswoman for Cherokee Nation at the time Told the New York Times The tribe “encouraged and praised schools and colleges to drop offensive mascots,” but said “institutionally, the tribe has no stance on the Jeep Cherokee.” She said she didn’t consult the Cherokee state before Jeep unveiled the car.

Cherokee nation chief wants Jeep to stop using tribal names in SUVs

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