Fresno

Cherokee Nation principal chief asks Jeep to stop using tribe’s name – Fresno, California

Fresno, California 2021-02-23 05:43:58 –

The Cherokee nation chief asked the Jeep to stop using tribal names in its SUV.

The Jeep Grand Cherokee is the brand’s best-selling model, and the Jeep Cherokee is the third best-selling model. Jeep recently announced a redesigned version of the Grand Cherokee, which has been selling SUVs under the Cherokee brand name for nearly 45 years.

“We think it’s time for both companies and team sports to stop using Native American names, images and mascots from products, team jerseys and sports in general. This was intended. It comes from a place, but it doesn’t honor us by sticking our name on the side of the car, “Chuck Hoskin Jr., Chief of the Cherokee State, said in writing.

He initially sent the statement to Car and Driver, which first reported the news.

“Our car name has been carefully chosen and nurtured over the years to celebrate and celebrate the integrity, skill and pride of the Native Americans,” Jeep said in a statement. I will. “We are more than ever engaged in open dialogue with Cherokee Nation’s Principal Chief, Chuck Hoskin Jr.”

Hoskin said there was no agreement to allow the Jeep to continue using the tribal name on the vehicle.

“It’s one of the most valuable, it’s part of our identity,” he said in an interview with CNN Business. “And if you want to match someone who has a stronger claim, connection and affinity for the Cherokee name, it’s certainly the Cherokee people.”

The Cherokee were known by their name even before Europeans came into contact with them.

Car and Driver asked Hoskin about the name after several other companies and sports teams announced brand name and logo changes using ethnic stereotypes and caricatures that were considered offensive.

Last summer, the Washington, DC NFL team announced that it had removed the name and called itself the Washington Football Team. A few months later, the Cleveland Indians baseball team announced that it would also change its name.

Land O’Lakes has removed the image of a Native American woman from the butter label. Other food brands such as Uncle Ben’s Rice and Aunt Jemima’s Syrup and Pancake Mix have also changed their names and logos.

The Jeep Cherokee was first introduced in 1974. The more modern and car-looking Grand Cherokee was introduced in 1993. The original Cherokee model line was discontinued in 2001, but the name was reintroduced in the new compact SUV in 2013.

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