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CIFF February version digitized

Photo: Copenhagen International Fashion Fair

The Copenhagen International Fashion Fair (CIFF) has canceled the February edition due to current pandemic restrictions and launched CIFF Digital, a digital platform designed to inform and connect with fashion professionals around the world. I will. CIFF is one of Scandinavian fashion shows and has a solid foothold in the fashion market.

The new digital format, which offers a fresh creative license, offers a new way of comprehensive virtual presentations and online connectivity for fashion fair exhibitors. CIFF Digital connects the buyer’s community and media with the brands of interest through exciting images and backgrounds. According to a CIFF press release, the platform’s intuitive album feature allows visitors to not only save, share, save and buy their favorite brands and products, but also offer new suggestions and discover new things to suit their search preferences. And can create opportunities for further connections.

In addition, direct access to the CIFF Global Relations team allows international buyers to link directly with exhibiting brands for optimal results.

“The new digital showcase allows brands and designers to effectively present their latest collections to buyers and journalists, even with limited physical contact. A joint online portal offers a twice-yearly fashion fair. It’s not about hiring, it’s about complementing it, and it promotes knowledge, connections and trade when it’s needed most, “said Christina Neustrup, director of CIFF, in a press release.

Fiber2Fashion News Desk (GK)

The Copenhagen International Fashion Fair (CIFF) has canceled the February edition due to current pandemic restrictions and launched CIFF Digital, a digital platform designed to inform and connect with fashion professionals around the world. I will. CIFF is one of Scandinavian fashion shows and has a solid foothold in the fashion market.



CIFF February version digitized

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