NS Outer thickness Dane van Niekerk’s bat edge-off sends the ball flying over the wicket-keeper to the winning run, ending the first match of Cricket’s latest iteration, The Hundred. The Oval Invincibles women’s team defeated the Manchester original with five wickets (the men faced off the next day). The fans roar and the turret of fire burns. Pop music echoes. One spectator turns to your correspondent and says: “I always thought that” fun “and” cricket “meaning contradictions. “
Such sentiment needs to support Sanjay Patel, Chief Commercial Officer of the Cricket Commission in the United Kingdom and Wales ()ECB). It’s been about four years since a former Lager brand Heineken strategist pitched England’s cricket chief with the concept of a 100-ball / inning game that can be played in two and a half hours.
Cricket seems to be designed to resist such modernization. The rules are strict in the spirit of fair play, but relatively quiet on issues that you may think are centrally important, such as the size of the arena. If you haven’t played it yourself LBW (The front leg of the wicket), which means that the batter is “excluded” if the batter’s body is deemed to have blocked the ball from hitting the stump.
Such habits please enthusiasts, but make the game aristocratic and incomprehensible to anyone else. According to the official organization Sport England, 30m sports fans in England and Wales do not follow cricket. Of the 1.1 million people who participated in the 2015-2018 match, 94% were white, 82% were men, and 65% were high-income earners. Their average age was 50 years.
It was data that Patel turned around as he planned the path to wider popularity. According to him, three-quarters of fans were obsessed before the age of 16, with South Asians accounting for only 3% of ticket sales, but 30% of recreational players. Therefore, Hundred was designed to appeal to youthful subcontinental sensibilities. It’s shorter than a County Championship match (lasting 4 days) or a one-day cup match (lasting 8 hours). In all other forms, a bowler bowls 6 balls at a time to one of two batters (called an “over”), whereas a 100 bowler puts 10 sets of 10 balls. .. An overseas player was hired and a timeout was borrowed from the Indian Premier League.
In some respects, the new format is Twenty20 (NS20), 3 hour format started by ECB In 2003. But it has a more commercial appeal. NS BBC Sky broadcast game in the UK. Global transactions are also taking place. BBC Music Introducing, the talent discovery division of national broadcasters, is a performer DJNS. Radio 1 presenter Greg James explains the rules. Toy maker Lego has created an animated trailer. Topps, which sells cards for children’s trading games, has announced the Hundred series.
However, the biggest change is that The Hundred isn’t a club in 18 historic counties. ECB.. All are based in the city. Critics believe they play a parasitic role in the cricket ecosystem. Andy Nash, former chairman of Somerset, said the new franchise could piggyback on the training offered by the county and the new format could split the game and go bankrupt.
However, some are focusing on opportunities to bring cricket closer to potential fans. The Warwickshire County Cricket Club is now home to the Birmingham Phoenix side of Hundred. The city has a large Pakistani population. Chief Operating Officer Craig Flinder says that few young people feel an affinity with the county that is no longer free of Birmingham. He wants draft players like Moeen Ali (usually playing in Worcestershire) and Abtaha Maqsood (a Scottish woman wearing a hijab) to beat them.
NS ECB The first tournament will cost £ 40 million ($ 56 million), three-fifths of which will be spent on staff and venues. It expects to make a profit of £ 10 million. It has been viewed by more than 8 million viewers, of which 3.3m is not viewed by other viewers. ECB To date, nearly 500,000 tickets have been sold at Cricket this year, 83% of which are available. Each county (and Marylebone Cricket Club) has the 19th share in this format. If an investor wants to buy a team, everything will benefit. ■■
This article was published in the UK section of the printed version under the heading “Bowl fast and breaking things”.
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