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Court is in session: Feel Good Brands expands casual options on the Strip – Las Vegas, Nevada

Las Vegas, Nevada 2021-10-18 05:00:00 –

Circus Circus visitors have spent years, one meal option, in fact decades. But McDonald’s will soon have several companies in the latest examples of food courts that change over time.

The casino food court concept has evolved significantly in Las Vegas in recent years, with major strip resorts such as Harrah’s, Cosmopolitan, and this year’s Resort World revolutionizing familiar casual culinary choices.

While food court sizes, designs and variations continue to change, embracing a strong brand remains a key factor, said Lincoln Spoor, founder of Feel Good Brands. His company operates a food court at Excalibur on Treasure Island and will open a new space at Circus Circus within a few weeks.

“We are very excited. [guests] I was walking around what a buffet space was and wondering what was going on, “says Spoor. “And they look at all these brands coming to the Circus Circus, some of the best brands out there, it’s like a holy cow. Especially considering all the improvements made in the property, the strip Should be one of the better food courts. “

In addition to bringing the Dairy Queen Grill, Popeyes Louisiana Kitchen, Pickup Sticks, and Einstein Brothers Bagel stores to the Circus Circus, the $ 9 million project includes the relocation of the Krispy Kreme Donuts store, which had been on the premises for 20 years. Extensions are also included. In March, we replaced the Auntie Anne’s pretzel shop with a new Deltaco restaurant.

The food court shows the continued revitalization of the casino resort, which has a history of 53 years since MGM Resorts International sold it to Phil Ruffin two years ago.

Circus Circus’ family-friendly demographics and entertainment along the long carnival on the second floor of the property are clearly suitable for food courts, says Spoor. His company had to wait until the right time to partner with the casino.

“FeelGood Brands has made a significant investment to take food choices in properties to a new level. This expansion will be one of the many exciting new developments coming soon to world-renowned properties. I’m sorry, “writes senior Shana Gerety. Circus Circus Vice President of Operations, Vegas Inc..

“This is really what the property lacked and we can’t wait for guests and team members to experience the new food court,” she continued.

McDonald’s on the way is still open. There’s also a stand-alone McDonald’s drive-through just outside the Circus Circus and the adjacent Slot Fun Casino just off Las Vegas Boulevard.

“McDonald’s has been monopolizing all kinds of food except fast food and pizza for 30 years,” says Spoor. “We were able to come in and offer what our guests wanted: choices and strong brands nationally or locally.”

The Feel Good brand was founded in 1998 when Spoor opened its first crispy cream west of Mississippi in Excalibur, Las Vegas. The castle-themed resort was the group’s first Las Vegas food court location and now also includes its own restaurant, Frites, dedicated to French fries. There are also food court favorites such as Cinnabon and Schlotzsky’s.

In addition, the mini court (only a few months old) in the former sportsbook space of Treasure Island, one of Raffin’s casinos, has classic food courts such as Popeyes and pickup sticks.

“TI is almost complete, but we want to put Del Taco there,” says Spoor. “When they closed and opened the buffet [Gold Circle] Sports bar, it allowed us to put in these two concepts, and we are looking for more. There is another space there. Phil Ruffin is a talented operator and finds value that no one else can. “

The Feelgood brand has closed a series of recruitment events to fill more than 80 positions in all three casino food courts.

This story appeared in Las Vegas Weekly.



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