Colorado Springs, Colorado 2021-09-20 13:40:12 –
Arizona Coyote is back in the past to tackle the future.
The club announced on Monday that it will change its brand name with a focus on “our vision of becoming a long-term winning team in Arizona and our dedication to influence, inclusiveness and innovation.” President and CEO Xavier A. Gutierrez said in a team statement.
The rebranding begins with the reintroduction of the popular Kachina as a permanent logo. The team wore a black Kachina logo jersey in some home games last season, but is now expanding to a white jersey. This was the last time the team wore it in 2003.
The team adopted the Kachina logo when they moved from Winnipeg in 1996. It represents the ancestral spirit of the Pueblo people, and the logo was a fan favorite. It was replaced during the 2003-04 season when the team moved to red as the primary color and to Coyote’s head as the sweater logo. The uniform will be a replacement and the coyote will be worn eight times at home next season.
Gutierrez hopes ESPN will help the team reach out to atypical hockey fans, bring together a diverse Arizona community and open up a new fan base.
“It represents a point of pride. It says,” I may not think you are a traditional sports fan, but this tells me. I can identify it. ” It’s a thing, “he said. “We want to focus not only on our fans, but also on the waiting fans. Research has shown that the logo resonates with people who are neither coyote hardcore fans nor hockey hardcore fans. Okay, this includes families and young women. It includes diverse communities such as Latina, African-Americans, and Asian communities. “
Coyote will wear a white Kachina sweater at the season opener against the Blue Jackets in Columbus on October 14th and a home opener against the St. Louis Blues on October 18th. The Kachina logo will be featured at the Gila River Arena Center Ice throughout the season.
As the 2021-22 season begins, the team faces questions on the ice, such as where to play in the future. The city of Glendale, Arizona, has terminated the arena rental negotiations and said the coyote will have to find a new home later this season. Gutierrez told ESPN that he has no plans to relocate, despite long-standing rumors that the team will relocate.
“We’ve been exploring new arena options for months and I think there are options here, but what I want to make clear is that we’re committed to Arizona. I want to be here. “He said.
-Field level media
Coyotes bring back Kachina logo to spur ‘inclusivity’ Source link Coyotes bring back Kachina logo to spur ‘inclusivity’