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Cruise Pricing Risks Sailing Off the Deep End

A prolonged pandemic is sinking near-term pricing for many cruises. The question, for an industry that badly needs the sales after more than a year largely ashore, is whether today’s discounts will weigh on cruise pricing longer term.

All three major cruise lines have recently voiced a focus on retaining ticket prices amid new Covid-19 variants. But as companies have been reintroducing ships back into the waters, they have had shorter timelines to sell near-term tickets. That has led to discounting to tempt people onboard in the coming months, especially as variants have proliferated and breakthrough infections in vaccinated consumers occur.

Cruise Pricing Risks Sailing Off the Deep End Source link Cruise Pricing Risks Sailing Off the Deep End

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